Business Services Industry

Simplification of Data Protection Solutions Key to BakBone's Rapid Growth

Business Wire, Dec 5, 2006

Latest Analyst Profile Cites Expanded Product Portfolio, Strength in Linux and Solid Reputation for Easy-to-Manage Data Protection Solutions as Catalysts for Market Expansion

SAN DIEGO -- BakBone Software[R] (Pink Sheets:BKBO), a global provider of heterogeneous integrated data protection solutions, is poised to continue its strong growth according to the latest vendor profile from leading IT market research and advisory firm, IDC. In their most recent profile, "BakBone Software: More than Backup" (Doc #204193, Nov 2006), IDC highlights BakBone's commitment to reducing the level of storage complexity end users face with strong multi-platform support, particularly in Linux, and an expanded product portfolio which offers first-level integration capabilities between backup, replication, reporting and SRM technologies within the NetVault(TM) product family.

According to Rhoda Phillips, research manager for IDC's storage software group, BakBone emphasizes its ability to provide holistic data protection, management and monitoring while reducing the operational, training and deployment costs, as well as the number of point solutions organizations must manage. "The number of point products for storage management has grown considerably, yet with limited integration, and there has been an increased need for the integration of disparate computing platforms," she said. "BakBone's strategy has been to provide solutions that address these challenges and demands."

Citing BakBone's worldwide clientele including some of the largest Internet companies in the world, the IDC vendor profile reveals that BakBone's focus on providing simplified storage solutions is complimentary with their channel strategy. "As management of data protection becomes increasingly critical but more complex for enterprises, BakBone is developing more user friendly data protection software to ease the strain on customer deployments," the report stated. Additionally, having established a channel centric go-to-market strategy to accelerate sales to midsize and large enterprises, the report reveals that "BakBone works to empower its partners rather than compete against them, giving partners access to all of BakBone's products and a formal deal registration program that prevents price competition."

"Many of our customers are realizing that applications such as business continuity and disaster recovery require advanced functionality for their enterprise IT infrastructures," said Jim Johnson, president and CEO of BakBone Software. "We are well positioned to deliver the most compelling value proposition in the data protection market. Customers are rapidly adopting BakBone NetVault data protection solutions, which are designed to simplify data protection and provide enterprise-class functionality in multi-platform environments at an industry low total cost of ownership."

The complete IDC Vendor Profile, "BakBone Software - More than Backup," is available online at www.bakbone.com.

About BakBone Software, Inc.

BakBone Software is a leading international data protection solution provider that develops and distributes heterogeneous data backup, restore, disaster recovery, replication and storage reporting software for network storage and open-systems environments. BakBone delivers scalable solutions that address the complex demands of large enterprise environments, as well as small- to medium-sized businesses. Founded in 2000, BakBone products are used by Fortune 1000 corporations and domestic and international government entities. Distributed through a select global network of strategic partners, resellers and solution providers, interested companies can learn more information about BakBone's products and services and its newly introduced IDP vision at www.bakbone.com or email info@bakbone.com.

Safe Harbor

This press release contains forward-looking statements that involve risks, uncertainties, assumptions and other factors, which, if they do not materialize or prove correct, could cause BakBone's results to differ materially from historical results, or those expressed or implied by such forward-looking statements. The potential risks and uncertainties may include, but are not limited to: competition in its target markets; potential capital needs; management of future growth and expansion; the development, implementation and execution of the Company's Integrated Data Protection (IDP) strategic vision; risk of third-party claims of infringement; protection of proprietary information; market acceptance of the Company's NetVault: Replicator product, as well as the Company's other existing and newly introduced products and fee structures; and the success of BakBone's brand development efforts. Also, risks associated with strategic alliances; reliance on distribution channels; product concentration; need to develop new and enhanced products; potential product defects; our ability to hire and retain qualified employees and key management personnel; and risks associated with changes in domestic and international market conditions and the entry into and development of international markets for the Company's products. Forward-looking statements should be considered in the context of these and other risk factors disclosed in the Company's most recent report filed with the Securities and Exchange Commission, which may be found at www.sec.gov, as well as those risk factors disclosed in the most current report filed with the Canadian Securities Administrators, which is available on SEDAR at www.sedar.com. All future written and oral forward-looking statements made by the Company or on its behalf are also subject to these factors. BakBone assumes no obligation to update any forward-looking statement to reflect events or circumstances arising after the date on which it was made, other than as required under applicable securities laws.


 

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