Research and Markets: Online Video Advertising is a Significant Growth Opportunity for Google

Business Wire, Dec 5, 2006

DUBLIN, Ireland -- Research and Markets (http://www.researchandmarkets.com/reports/c46481) has announced the addition of "Spotlight on Television 2.0 Leaders: Google Inc." to their offering.

This dynamic report delivers a solid grounding in the basics of Google's history, business model, growth initiatives and forays into the Television 2.0 arena. This unique and informed approach provides concise and insightful snapshots of Google's:

* Existing core businesses,

* Financial results,

* Competitive challenges and opportunities,

* Current and planned activities in the TV 2.0 arena, and

* Potential financial rewards from video-related efforts.

This first 40 pp. report in a monthly Spotlight series details possible revenue scenarios for the Internet giant in the nascent but strategically important market web-based video advertising market. The report concludes that online video advertising is a significant growth opportunity for Google, which is well positioned to leverage its dominant search market share and advanced targeting capabilities to drive strong CPMs and operating and capital efficiencies in this key sector of the emerging Television 2.0 marketplace.

Key topics covered:

- Introduction
- Short History of Google
- Google's Basic Business Model
- Challenges Facing Google
- Google's Growth Initiatives
- Financial Models for Growth in the Television 2.0 Marketplace

Companies mentioned:

- Google
- Microsoft
- Yahoo

For more information visit http://www.researchandmarkets.com/reports/c46481