Business Services Industry
Research and Markets: Online Video Advertising is a Significant Growth Opportunity for Google
Business Wire, Dec 5, 2006
DUBLIN, Ireland -- Research and Markets (http://www.researchandmarkets.com/reports/c46481) has announced the addition of "Spotlight on Television 2.0 Leaders: Google Inc." to their offering.
This dynamic report delivers a solid grounding in the basics of Google's history, business model, growth initiatives and forays into the Television 2.0 arena. This unique and informed approach provides concise and insightful snapshots of Google's:
* Existing core businesses,
* Financial results,
* Competitive challenges and opportunities,
* Current and planned activities in the TV 2.0 arena, and
* Potential financial rewards from video-related efforts.
This first 40 pp. report in a monthly Spotlight series details possible revenue scenarios for the Internet giant in the nascent but strategically important market web-based video advertising market. The report concludes that online video advertising is a significant growth opportunity for Google, which is well positioned to leverage its dominant search market share and advanced targeting capabilities to drive strong CPMs and operating and capital efficiencies in this key sector of the emerging Television 2.0 marketplace.
Key topics covered: - Introduction - Short History of Google - Google's Basic Business Model - Challenges Facing Google - Google's Growth Initiatives - Financial Models for Growth in the Television 2.0 Marketplace Companies mentioned: - Google - Microsoft - Yahoo
For more information visit http://www.researchandmarkets.com/reports/c46481
Most Recent Business Articles
- Multiple criteria evaluation and optimization of transportation systems
- Multi-criteria analysis procedure for sustainable mobility evaluation in urban areas
- A two-leveled multi-objective symbiotic evolutionary algorithm for the hub and spoke location problem
- Multi-criteria analysis for evaluating the impacts of intelligent speed adaptation
- The development of Taiwan arterial traffic-adaptive signal control system and its field test: a Taiwan experience
Most Recent Business Publications
Most Popular Business Articles
- 7 tips for effective listening: productive listening does not occur naturally. It requires hard work and practice - Back To Basics - effective listening is a crucial skill for internal auditors
- FAS 109: a primer for non-accountants - Financial Accounting Standards Board's "Statement 109: Accounting for Income Taxes"
- Design a commission plan that drives sales - Sales Commissions
- Too Young to Rent a Car? - 25-years-old the minimum age for car renting - Brief Article
- LIFO vs. FIFO: a return to the basics



