JupiterResearch Finds that iPod and MP3 Player Adoption Has Driven Awareness of Digital Music Products and Services

Business Wire, Dec 5, 2006

NEW YORK -- JupiterResearch, a leading authority on the impact of the Internet and emerging consumer technologies on business, finds that the explosion of MP3 players, driven by Apple's iPod, has raised awareness and usage of digital music in general in 2006, as detailed in a new report, "US Music Consumer Survey, 2006."

"Use of playlists has steadily increased, and ripping music has reached a penetration rate of 25 percent," said David Card, Vice President and Senior Analyst. "Over 60 percent of portable music device users regularly rip music, while 58 percent of iPod users and 44 percent of users of other portable music devices use playlists."

JupiterResearch surveys have shown a steady increase in the size of consumers' digital music collections over the past three years. Even so, only 18 percent of online adults with music collections have more than 1,000 songs on their computers.

"Traditional methods of music promotion, such as radio and music videos, remain the leading influences over consumer's music purchases," said David Schatsky, President of JupiterKagan. "Music companies should market online broadly to heavy music listeners and spenders."

The complete findings of this report are immediately available to JupiterResearch clients online at www.jupiterresearch.com. For details on JupiterResearch's methodology visit www.jupiterresearch.com/bin/item.pl/methodology or email press@jupiterkagan.com to request a detailed methodology statement. For additional information on this report or JupiterResearch's Music Research Service, visit www.jupiterresearch.com or contact Kieran Kelly, Senior Vice President of Global Sales and Client Service, at 1-800-481-1212 or researchsales@jupiterkagan.com.

About JupiterResearch

JupiterResearch provides unbiased research, analysis and advice, backed by proprietary data, to help companies profit from the impact of the Internet and emerging consumer technologies on their business. The company helps online businesses make critical decisions about technology selection, spending, staffing, and Web site effectiveness; advises consumer-facing companies with online advertising, marketing, and customer service strategies to understand, attract, convert and retain customers; and guides technology vendors and service providers on market opportunity, positioning, product definition, and pricing. JupiterResearch is headquartered in New York City and has offices throughout the US and Europe. For more information, visit www.jupiterresearch.com. JupiterResearch is a division of JupiterKagan, Inc.

About JupiterKagan, Inc.

JupiterKagan, Inc. was formed in 2006 from the merger of JupiterResearch and Kagan Research, two companies providing thought leadership, research and advice in the domain of the media and telecommunications, Internet, and emerging consumer technologies. The company's deliverables include continuous information services (available by subscription), research reports, data, inquiries with research analysts, appraisals, litigation support and consulting. JupiterKagan operates from six offices in the United States, United Kingdom, France and Germany. For more information, visit www.jupiterkagan.com.