Business Services Industry
American Log Mortgage Awarded 2006 Excellence in Marketing Award from the Building Systems Councils of the National Association of Home Builders
Business Wire, Feb 1, 2006
MOUNTVILLE, Pa. -- American Log Mortgage (ALM), a division of American Home Bank, received a 2006 Excellence in Marketing Award from the Building Systems Councils (BSC) of the National Association of Home Builders (NAHB). The award honored BSC members with the best marketing materials and home designs in the concrete, log, modular and panelized home building industry. ALM won the award for a marketing brochure it developed for the log home industry.
The popularity of systems-built homes has been growing recently amongst consumers and builders alike. The benefits of building with systems--including rapid construction time, controlled product quality and overall energy efficiency--address some of the residential construction industry's current challenges, which include a shortage of skilled labor, price increases in building materials and the need for cost control.
"American Log Mortgage provides construction, purchase and refinance loans to this specialized, rapidly growing market," said Doug Groff, vice president of American Log Mortgage. "Our fast, focused and flexible approach to lending enables customers to build, afford and enjoy the system-built home of their dreams."
"Systems-built housing is no longer considered a niche market within the home building industry," said Kelly Romigh, chairman of the BSC's Sales & Marketing Committee. "Today, many new homes are constructed with a building system.... as consumers and builders look forward to retaining the custom-design charm of modern homes while speeding up their construction time."
American Home Bank (Mountville, Pa) was founded in 2001, and its American Log Mortgage division opened in 2002. The Bank's focus on mortgage lending, specifically the Construction to Permanent market, has resulted in approximately $3 billion in closed loans from inception through 2005. The Bank has been ranked the #1 mortgage lender in Central Pennsylvania for 2002, 2003 and 2004 as well as the fastest growing bank for the last three years in Central Pennsylvania by the Central Pennsylvania Business Journal. For more information visit www.bankahb.com.
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