Industry Icons to Share Exclusive Insights at Search Engine Strategies Conference & Expo 2006; Barry Diller, Chairman & CEO, IAC/InterActiveCorp, and Chairman of Expedia, Inc., to Present Keynote Address at Global Search Industry Event

Business Wire, Feb 14, 2006

NEW YORK -- Boasting its most notable conference program to date marked by a timely discussion around privacy issues, the premier search engine marketing event Search Engine Strategies Conference & Expo 2006 kicks off February 27 - March 2 at the Hilton New York. Highlighting the four-day event is a keynote address by Barry Diller, Chairman & CEO, IAC/InterActiveCorp, and Chairman of Expedia, Inc.

The world's most notable search industry gurus and entrepreneurs will share their thoughts about the evolving search landscape. Critical topics to be addressed include the latest thinking in privacy issues, search engine marketing strategy, search behavior, podcast search, ad agencies and search, search and phone calls, web site development, and technology and creative innovation.

"Search is bigger and better than ever, and no marketer can afford to ignore it or fall behind," said Danny Sullivan, chair of Search Engine Strategies. "Search marketing is a fundamental marketing activity these days, even being cited in corporate earnings reports as an essential strategy. Our show ensures those in the space already stay ahead and educates those who need to catch up."

The Search Engine Strategies Conference & Expo conference schedule includes a keynote presentation by Barry Diller on Monday morning as well as timely conference sessions from major industry players.

Other selected SES highlights include:

--Growing search privacy worries set the backdrop for healthy discussion of salient issues by industry experts in "Who's Watching Whom: Search & Privacy."

--Robert Scoble, Technical Evangelist, Scobleizer, and David Vise, Author, "The Google Story" will participate in "Pundits On Search."

--With search leaping out of browsers into TV, phones and more, major search engine ad execs convene in "Search Advertising: Now & Future."

--Matt Cutts and other Google software engineers will host a special lunchtime session devoted to how Google interacts with web sites.

--Rounding out the conference will be "Search & Phone Calls" discussing pay-per-call and how to tie calls back to search.

Search Engine Strategies Conference & Expo attendees will gain exposure to the macro events shaping the industry, as well as actionable information to apply to their businesses in the areas of search engine marketing strategy and technology and creative innovation. Providing a forum for the entire industry to discuss today's challenges and evaluate the industry's trends. For additional information about the event, visit http://www.searchenginestrategies.com.

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