Sona Mobile Announces Agreement with SugarCRM For Wireless Customer Relationship Management Applications; Joint Marketing Agreement Creates Sugar Mobile

Business Wire, Feb 15, 2006

NEW YORK & SAN FRANCISCO -- Sona Mobile Holdings Corp. (OTC Bulletin Board: SNMB.OB), a leading provider of wireless technologies to the financial services, enterprise, entertainment and gaming markets, announced that it has entered into a strategic joint marketing agreement with SugarCRM to provide wireless customer relationship management functionality to SugarCRM's customers. The world's leading provider of commercial open source CRM solutions will now be able to offer large corporations along with Small and Medium sized Businesses (SMBs), the ability to enable wireless applications. Sugar Mobile can also be deployed as a carrier-branded product by the large mobile operators and cellular carriers who want to deploy a mobile CRM solution to their end customers. This key differentiator sets Sugar Mobile apart from other CRM solutions on the market today.

SugarCRM has built a commercial open source CRM solution targeted at Fortune 500 companies that offers greater flexibility with multiple deployment options. Currently, SugarCRM provides its solution to over 400 customers and thousands of end users. Sona has developed the Sugar Mobile system for use by SugarCRM customers and to position Sugar Mobile as a carrier targeted offering.

The Sugar Mobile system will allow salespeople and other users of CRM software to access any information necessary to facilitate the sales process not only from a desktop, but also from a mobile device. This added flexibility can increase the productivity of sales forces by allowing a full flow of information any time, anywhere. More information about the Sona's Sugar Mobile planned capabilities can be found at http://www. sonamobile.com

John Bush, CEO of Sona Mobile, said "Working with SugarCRM was a natural, on this important evolution of customer relationship management applications. As SugarCRM has developed a feature rich and attractively-priced commercial open source solution, it is an exciting next step to take that application to the wireless device. Additionally, Sona will begin development of a series of "mobilets", much like plug-ins for use on Sugar Mobile supported devices. We believe the relationship with SugarCRM is mutually beneficial, and will be well-received by CRM users who require flexibility and mobility."

John Roberts, CEO and co-founder of SugarCRM, said, "Our strategic marketing agreement with Sona will enable us to offer our customers the ability to access and implement relevant sales data both in and outside of the office. With sales forces generally becoming increasingly mobile, taking our CRM applications mobile was a natural next step for us. We take pride in offering our customers assistance in any stage of the CRM lifecycle, and our new mobile applications add yet another stage."

About Sona Mobile

Sona Mobile Inc. is a leading provider of secure mobile solutions for access to financial and enterprise information, and gaming and entertainment applications. Through its technology, Sona is able to deliver a rich client experience without compromising performance or security. The key differentiator setting Sona apart from its competitors is the innovative Sona Wireless Development Platform (SWP) and 3D mobile methodology. The Sona Wireless Platform (SWP) architecture works across a wide range of mobile devices and operating systems, including Research In Motion's BlackBerry(R) and Microsoft Corp's Windows Mobile(R) lines, without compromising performance or security. Founded in 2000, Sona has offices and subsidiaries in the United States, Canada and the United Kingdom. For more information, visit the company Web site at www.sonamobile.com

About SugarCRM

SugarCRM is the world's leading provider of commercial open source customer relationship management (CRM) software for companies of all sizes. SugarCRM's Sugar Suite easily adapts to any business environment by offering a more flexible, cost-effective alternative than proprietary applications. SugarCRM's open source architecture allows companies to more easily customize and integrate customer-facing business processes in order to build and maintain more profitable relationships. SugarCRM offers several deployment options, including on-demand, on-premise and appliance-based solutions to suit customers' security, integration and configuration needs.

For more information, call (408) 454-6900 or 1 87 SUGARCRM toll free in the US, email contact@sugarcrm.com, or visit www.sugarcrm.com.