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Bluefly Announces the Company Will Release 2005 Full Year and 4th Quarter Results on Wednesday February 22, 2006

Business Wire, Feb 17, 2006

NEW YORK -- Bluefly, Inc. (NASDAQ SmallCap: BFLY), a leading online retailer of designer brands, fashion trends and superior value (www.bluefly.com), today announced that the Company will issue its full year and 4th Quarter press release at the close of market on Wednesday February 22, 2006.

About Bluefly, Inc.

Founded in 1998, Bluefly, Inc. (NASDAQ SmallCap: BFLY) is a leading online retailer of designer brands, fashion trends and superior value. Bluefly is headquartered at 42 West 39th Street in New York City, in the heart of the Fashion District. For more information, please call 212-944-8000 or visit www.bluefly.com.

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