New York Times Launches Podcasts; Summary of Top Stories Among Most Requested News Downloads on the iTunes Music Store

Business Wire, Feb 2, 2006

NEW YORK -- The New York Times today announced that it launched a new podcasting initiative on January 26. Within days, the newspaper's summary of front page stories appeared in the top five requested downloads on the iTunes Music Store's "Today's Top 100 Podcasts" list.

The New York Times Front Page podcast is a synopsis of the top stories of the day. Podcasts of The Times's front page are available for free through iTunes, Yahoo! Podcasts, as well as on My Yahoo! and at the paper's Web site, NYTimes.com/podcasts.

"This is just one of the ways we're expanding New York Times journalism into various forms of multimedia as we grow to meet the needs of our audience," said Vivian Schiller, senior vice president of The New York Times Television and Video. "Audio - and video - are natural extensions of our reporting and our brand."

"Our first podcasts represent a modest expansion of the audio we've been distributing over the Web and on WQXR Radio," said Jonathan I. Landman, deputy managing editor, The New York Times. "We expect to offer a more ambitious menu of original productions in the coming weeks and months."

Other featured New York Times podcasts include reviews from Culture and Dining, an Olympics Update and select interviews from The New York Times speaker series, TimesTalks, including media reporter Bill Carter's recent interview with Larry David from The Times's fifth annual Arts & Leisure Weekend.

The New York Times Company (NYSE: NYT), a leading media company with 2005 revenues of $3.4 billion, includes The New York Times, the International Herald Tribune, The Boston Globe, 15 other daily newspapers, nine network-affiliated television stations, two New York City radio stations and 35 Web sites, including NYTimes.com, Boston.com and About.com. For the fifth consecutive year, the Company was ranked No. 1 in the publishing industry in Fortune's 2005 list of America's Most Admired Companies. The Company's core purpose is to enhance society by creating, collecting and distributing high-quality news, information and entertainment.

My Yahoo! is a registered trademark of Yahoo! Inc.

This press release can be downloaded from www.nytco.com