TomTom and Dunkin' Brands Enter Licensing Agreement; TomTom GPS Units Highlight Dunkin' Donuts and Baskin Robbins Locations Along Driving Routes

Business Wire, Feb 22, 2006

CONCORD, Mass. -- Coffee loyalists and sweet-tooth savvies can now breathe a sigh of relief. When desperate for a Dunkin' Decaf, Boston Kreme Donut or Jamoca(R) Almond Fudge ice cream, motorists can now tap their TomTom navigation systems and see Dunkin' Donuts and Baskin-Robbins logos as Points of Interest (POI) on the 3D map. Beginning today, fans of Dunkin' Donuts' famous coffee blend and 31 Flavors can locate and navigate to over 2,700 Baskin-Robbins nationally and 4,400 Dunkin' Donuts outposts in 27 states using any of TomTom's GPS products. E[acute accent]Dunkin' Brands, Inc. headquartered in Canton, Massachusetts, franchises Dunkin' Donuts, Baskin-Robbins and Togo's shops worldwide. E[acute accent]John Gilbert, VP of Marketing for Dunkin' Donuts commented, "We continually strive to make Dunkin' Donuts chains more accessible to our on-the-go customers who rely on their daily cup of coffee. Because TomTom is becoming a household name in navigation, we see fantastic exposure and opportunity in having our corporate logo appear on everyday driving routes of TomTom customers." E[acute accent]TomTom selects the most interesting, convenient and relevant POI sets by teaming up with reputable content suppliers, like Dunkin' Brands. All TomTom products come already programmed with millions of POI's including parking, gas stations, hotels and restaurants. TomTom also offers additional, downloadable POI sets, such as Dunkin' Donuts and Baskin-Robbins, to enhance the already robust offering. TomTom's personal navigation systems have optional audio and visual alerts to alert drivers as each POI approaches. To further enrich the navigation experience, drivers can even call POI locations ahead of time to make reservations or ask questions using their GO 700 and compatible Bluetooth(TM) cellular phone. E[acute accent]"In the near future the use of navigation systems will be just as much part of the daily routine as drinking coffee," said Jocelyn Vigreux, President, TomTom USA. "At TomTom we feel that navigation is personal, and have therefore created many customized points of interests to meet the varying needs of our customers. Our agreement with Dunkin' Brands brings another level of convenience and customization to our customers." E[acute accent]The Dunkin' Donuts and Baskin-Robbins logos are a downloadable POI option. To download the POI data file, TomTom customers can simply go to www.tomtom.com/plus and click on either, or both, of the downloadable POI sets.

E[acute accent]About Dunkin' Brands

E[acute accent]Founded in 1950, today Dunkin' Donuts is the number one retailer of coffee-by-the-cup in America, selling 2.7 million cups a day, nearly one billion cups a year. Dunkin' Donuts is also the largest coffee and baked goods chain in the world and sells more donuts, coffee, and bagels than any other quick service restaurant in America. Dunkin' Donuts has more than 6,100 shops in 30 countries worldwide. Based in Canton, Massachusetts, Dunkin' Donuts is a subsidiary of Dunkin' Brands, Inc. For more information, visit www.DunkinDonuts.com

E[acute accent]About TomTom

E[acute accent]TomTom NV is a leading provider of personal navigation products and services to the consumer market. TomTom's products are developed with an emphasis on innovation, quality, ease of use and value. TomTom's products include all-in-one navigation devices which enable customers to navigate right out of the box, as well as navigation software products which integrate with third party devices such as PDAs and smartphones. TomTom's portfolio of products and services includes the award-winning TomTom GO family of integrated navigation devices, the TomTom ONE, the TomTom Navigator software for PDAs, TomTom MOBILE navigation software for smart phones and TomTom Plus, a location-based content and services offering for TomTom's navigation products and Datafactory's Webfleet platform for Tracking and Tracing services. TomTom was founded in 1991 in Amsterdam and has offices in the Netherlands, the United Kingdom, Germany, the United States and Taiwan. TomTom's products are sold through a network of leading retailers in 20 countries and online. For more information go to www.tomtom.com.