Programmer's Paradise Rated #1 Reseller by Software Developers

Business Wire, Feb 23, 2006

SHREWSBURY, N.J. -- Programmer's Paradise, Inc. (NASDAQ: PROG), a leading independent marketer of software tools for technology professionals, announced today that software developers have once again rated the company the software development community's best overall reseller. Results were presented by Evans Data Corporation in their 2006 Annual Developer Marketing Patterns Report. Evans bases their results on extensive in-depth interviews with professional software developers. Programmer's Paradise has now earned the #1 reseller rating for seven consecutive years.

"Programmer's Paradise consistently earns this recognition because of their focus and dedication to this market as well as their commitment to excellence in service," said Janel Garvin, CEO of Evans Data Corp. "They understand the needs of developers very well."

"This recognition is particularly satisfying to all of us since our core customer, the professional software developer, is making this determination," said Simon Nynens, president and CEO of Programmer's Paradise, Inc. "Our mission is to continue to be the most responsive reseller, combining outstanding service with the widest breadth of top quality tools and components."

Developers also recognized Programmer's Paradise for offering the best catalog, according to the Evans Data DMP Report. The Programmer's Paradise Catalog is now in its twenty-first year of providing news and information about software development products including in-depth descriptions, articles, promotions, interviews and technical briefs.

"We thank the developer community for their continued strong response to our unique publication," said Jeff Largiader, vice president of Sales and Marketing at Programmer's Paradise. "Our magalog approach works well with an audience that thrives on details and depth of information."

Programmer's Paradise also earned "best in category" ratings for providing the best service, prices and selection of products.

About Programmer's Paradise

Programmer's Paradise, Inc. (NASDAQ: PROG) was founded in 1982 and is an award-winning marketer of technical software and hardware. When it comes to software, Programmer's Paradise has it all. Programmer's Paradise is one of the most recognizable and memorable brands in developer marketing. Our experienced account executives are key in our strategy. We offer our customers customized extranets, consultancy services, and flexible financing, as well as same day shipping.

About Evans Data Corporation

Evans Data Corporation (www.evansdata.com) provides regularly updated IT industry market intelligence based on in-depth surveys of the global developer population. Evans' syndicated research includes surveys focused on developers in a wide variety of subjects.

Additional information can be found by visiting www.programmersparadise.com.

Contact Programmer's Paradise, Inc. via Simon Nynens, president & CEO of Programmer's Paradise, Inc. at (732) 389-8950 or simon.nynens@programmers.com.

The statements in this release concerning the Company's future prospects are forward-looking statements that involve certain risks and uncertainties. Such risks and uncertainties include the continued acceptance of the Company's distribution channel by vendors and customers, the timely availability and acceptance of new products, and contribution of key vendor relationships and support programs. The forward-looking statements contained herein are also subject generally to other risks and uncertainties that are described from time to time in our filings with the Securities and Exchange Commission.