Wal-Mart and Target Join Amazon and Ebay as the Most Visited E-Commerce Web Sites

Business Wire, Feb 23, 2006

DUBLIN, Ireland -- Research and Markets (http://www.researchandmarkets.com/reports/c33460) has announced the addition of the eMarketer report: Multi-Channel Shopping: The Rise of the Retail Chains to their offering.

The Internet is changing sales tactics everywhere. Seven of the ten-most visited retail Web sites during the past holiday season belonged to dominant bricks-and-mortar retailers such as Wal-Mart, Apple and Target. Commercial success is becoming increasingly dependent on how well retailers manage their multiple sales channels.

Attention: Advertising Agencies, Marketers, Direct Manufacturers, Online Retailers and Mass- and Mini-Merchandisers.

Emarketer's Multi-Channel Shopping report analyses the changing dynamics of retail sales and customer communications.

Wal-Mart and Target have joined Amazon and eBay as the most heavily trafficked e-commerce Web sites, and retail chains account for about 40% of online sales, compared with just over 25% for pure-play Internet retailers.

Why? Sophisticated online shoppers, many of whom are also the biggest spenders, expect their favorite retailers to offer a satisfying cross-channel shopping experience, whether it is to browse print catalogs before buying from e-catalogs, order goods online followed by in-store pickup or research online prior to making store purchases.

Today, to compete anywhere, you have to be everywhere.

Key questions the "Multi-Channel Shopping" report answers:

--How do cross-channel shoppers differ from single channel shoppers?

--What are the implications of cross-channel shopping to retailers?

--What strategies are retailers using to manage their multiple sales channels?

--How do the Web sites of store retailers, catalog firms and Internet-only merchants compare in terms of sales volume and growth, conversion rates and customer satisfaction?

--And many more...

For more information visit http://www.researchandmarkets.com/reports/c33460