Gawker Media Selects iLoop Mobile For Mobile Subscription Service; Real-time Celebrity News and Gossip for Manhattan and Hollywood Personalities Now Available Via Text Subscription Service

Business Wire, Feb 27, 2006

SAN JOSE, Calif. -- iLoop Mobile, a leader in mobile application software, announced that Gawker Media, publisher of the popular websites Gawker.com and Defamer.com, has selected iLoop Mobile to develop a mobile subscription service to distribute up-to-the-minute news to mobile phone users. Gawker mobile subscribers will get daily messages with juicy gossip about pop-culture trends of the moment, as well as "Gawker Stalker" celebrity sightings. Subscribers to the Defamer service, centered on LA and Hollywood pop culture, will receive gossip and "Defamer PrivacyWatch(TM)" sightings.

"Now you don't have to wait until you are in front of your computer to read the latest celebrity dirt," said Gaby Darbyshire, Director of Gawker Media, "Subscribers will get the latest 411 on their cell phone instantly."

Gawker's new mobile subscription service can be purchased for $4.99 per month by texting GAWK to the shortcode 68076 for New York City news and gossip and texting DEF to 68076 for Los Angeles content.

"Gawker continues to lead innovation and creativity by going mobile," said Steve Koskie, CEO of iLoop Mobile, "We are pleased to see our technology play an important role in the Gawker Mobile subscription service."

Gawker.com is a pop culture and media gossip weblog, updated up to two dozen times a day. The site has become compulsory reading for New York editors and reporters, and often sets the agenda for the entertainment weeklies, gossip columns such as Page Six, and the soft sections of newspapers such as the New York Times. To view Gawker on the web, visit www.gawker.com.

Defamer.com gives the city of Los Angeles a juicy gossip column willing to take on everyone in Hollywood. Dishing industry news, spreading celebrity sightings, and generally picking apart a town that needs it, Defamer is required reading for everyone from mailroom clerks to studio heads. To view Defamer on the web, visit www.defamer.com.

About Gawker Media

Gawker Media is an independent media company which publishes over a dozen weblogs on topics including media gossip (Gawker.com), politics (Wonkette.com), Hollywood (Defamer.com), and gadgets (Gizmodo.com). Gawker Media titles in aggregate draw more than 4.5 million unique visitors and over 48 million page views per month.

About iLoop Mobile

iLoop Mobile is the leading mobile application software company providing interactive mobile phone marketing initiatives and content distribution. Our suite of patent-pending products, Dimension Interactive, Dimension Subscription, and Dimension Storefront allows companies to create, connect, and control mobile phone campaigns across the Americas, Europe, and Asia. iLoop Mobile is privately held and is headquartered in San Jose, California. www.iloopmobile.com