Redbook Magazine and MSN Bring 'Real-Life, Healthy Life' to Women; Magazine's Ultimate Health Franchise Reaches Millions Online

Business Wire, Feb 27, 2006

NEW YORK -- Redbook magazine has collaborated with MSN to bring its editorial franchise "Real-Life, Healthy Life" to millions of women across America. This campaign, which mirrors the editorial feature in each month's issue of Redbook, follows the progress of three women who are trying to live a healthier life. The site can be found on the MSN Lifestyle channel (http://lifestyle.msn.com/Redbook).

The MSN "Real-Life, Healthy Life" site contains a mix of content from each of the articles in the magazine and original material for the site produced by Redbook, plus an inspirational message each month penned by Redbook's Editor-in-Chief, Stacy Morrison. In addition, blogs by the three participating women and public message boards will debut in the coming weeks.

"MSN is the ideal partner for us," said Morrison. "Beyond just reading about our 'Real-Life, Healthy Life' campaign in the pages of Redbook each month, I want people to be able to interact with the story and the overall concept online as part of a bigger community. I'm thrilled that women now have a forum to cheer on our three 'Real-Life, Healthy Life' participants and share their own stories."

Several well-known experts, including Dr. Michael Roizen (author of You, the Owner's Manual and The Real-Age Diet), are also working with Redbook on the "Real-Life, Healthy Life" program, advising readers and sharing health, fitness and lifestyle tips.

"MSN is focusing on bringing our audience deeper content throughout the network, and on Lifestyle we are doing that for women through Redbook's insightful editorial," said Steve Cvengros, General Manager, Channels/Emerging Verticals at MSN. "'Real-Life, Healthy Life' features women that others can relate and connect to who are also striving for a healthier life."

The "Real-Life, Healthy Life" campaign will be a part of every issue of Redbook in 2006 and will track the progress of the three participating readers over the course of 12 months.

The idea behind the "Real-Life, Healthy Life" campaign is simple and irrefutable: You cannot lose weight permanently by trying to change your entire life at once. You can lose weight by adjusting small things, one at a time, at a realistic pace that makes meaningful change - in your body, in your health, in your outlook - utterly attainable.

About Redbook Magazine

Redbook is published by Hearst Magazines, a unit of The Hearst Corporation (www.hearst.com) and one of the world's largest publishers of monthly magazines, with a total of 19 U.S. titles and 145 international editions. Hearst reaches more adults than any other publisher of monthly magazines (76.3 million according to MRI, spring 2005). The company also publishes 19 magazines in the United Kingdom through its wholly owned subsidiary, The National Magazine Company Limited.

About MSN and Windows Live:

MSN attracts more than 465 million unique users worldwide per month. With localized versions available globally in 42 markets and 21 languages, MSN is a world leader in delivering compelling programmed content experiences to consumers and online advertising opportunities to businesses worldwide. Windows Live, a new set of personal Internet services and software, is designed to bring together in one place all the relationships, information and interests people care about most, with enhanced safety and security features across their PC, devices and the Web. MSN and Windows Live will be offered alongside each other as complementary services. Some Windows Live services entered an early beta phase on Nov. 1, 2005; these and future beta updates can be found at http://ideas.live.com. MSN is located on the Web at http://www.msn.com. MSN worldwide sites are located at http://www.msn.com/worldwide.ashx.> The names of actual companies and products mentioned herein may be the trademarks of their respective owners.

COPYRIGHT 2006 Business Wire

COPYRIGHT 2008 Gale, Cengage Learning