LookSmart Releases New API for Advertisers, Ad Agencies and Distribution Partners to Increase Use of Its AdCenter; Company Also Signs Several Agreements With Pay-Per-Click Management and Analytics Software Providers

Business Wire, Feb 28, 2006

NEW YORK -- LookSmart(R) (Nasdaq:LOOK)(ASX:LOK), an online media and technology company specializing in vertical search, is releasing a new version of its AdCenter API to allow advertisers, agencies and partners to connect any type of marketing or reporting software to LookSmart's search network with minimal effort. The company also announced the signing of several agreements with pay-per-click (PPC) management and analytics software providers to use the LookSmart API in their applications for easier access and operation when buying advertising campaigns on the LookSmart network.

"As we've rebuilt the distribution network and launched the vertical search sites, our customers are telling us they need easy access and integration with their systems in order to be able to operate efficiently and express their budgets effectively," said Bryan Everett, senior vice president, sales at LookSmart. "We will continue to develop innovative technology solutions to meet the market demands of today and tomorrow, and distribute the solution to the end user in the most efficient way. The release, coupled with the integration partnerships, will help increase advertisers' options for buying and managing campaigns with LookSmart."

LookSmart has signed technology partner agreements with leading tool vendors that include APEX Pacific, BidRank, ClickTracks, LivePerson, MakeMeTop, Omniture, Trellian and WebSideStory. For LookSmart, the goal of these partnerships is to maximize availability of its technology to the largest possible number of advertisers. At the same time, partners have an opportunity to offer an additional source of quality traffic to their users.

While many agencies, vertical search engines and other large, sophisticated advertisers already use LookSmart's AdCenter API, these new partnerships will allow smaller and medium enterprises (SMEs) to also take advantage of the AdCenter's benefits and increase the sophistication of their in-house programs without needing to invest in additional software development. As a result, SMEs can access the same additional sources of web site traffic and centralized campaign management and reporting as larger advertisers.

For larger customers, these agreements ensure they will be able to minimize the amount of time spent buying and managing campaigns, thanks to LookSmart's inclusion in advertiser tools they already use. This will allow for more time and effort spent on increasing the effectiveness of their campaigns, and as a result, the ROI.

In response to demand from advertisers, agencies, bid management software providers, and other vertical search engines, LookSmart's new AdCenter API utilizes SOAP web services to minimize set up time for new API users and allow for easier management of changes and support for a user's existing connection.

About LookSmart

LookSmart is an online media and technology company specializing in vertical search. The company provides relevant content, advertising and technology solutions for consumers, advertisers and publishers. LookSmart's owned and operated vertical search sites are where customers look for what they need. The Company's sites and web tools offer essential search results with the ability to find, save and share articles. In addition to owned and operated properties, LookSmart's distribution network includes selected, monitored syndicated publishers and search engine partners that maximize advertiser ROI. Distribution partners include CNET, InfoSpace (Excite, MetaCrawler, Webcrawler), Cox Interactive, Apple's Sherlock, and U.C. Berkeley. LookSmart offers a comprehensive and customizable set of syndicated solutions for publishers to grow their advertiser relationships and audience. LookSmart is based in San Francisco, California. For more information on LookSmart, visit www.looksmart.com or call 415-348-7500.

LookSmart is a trademark or registered trademark of LookSmart Ltd.