Hasbro Announces Completion of Marvel License

Business Wire, Feb 3, 2006

PAWTUCKET, R.I. -- Hasbro, Inc. (NYSE:HAS) today announced that the Federal Trade Commission has terminated the waiting period under the Hart-Scott-Rodino Antitrust Improvements Act of 1976 with respect to Hasbro's license agreement with Marvel. With termination of the waiting period, Hasbro's license agreement with Marvel Characters, Inc. and Spider-Man Merchandising L.P. is now effective. This license grants Hasbro toy and game rights to Marvel's renowned Super Hero franchises such as Spider-Man, Fantastic Four, X-Men and Captain America. Hasbro will now have the right to bring those toys and games to retail beginning January 1, 2007.

About Hasbro, Inc.

Hasbro (NYSE:HAS) is a worldwide leader in children's and family leisure time entertainment products and services, including the design, manufacture and marketing of games and toys ranging from traditional to high-tech. Both internationally and in the U.S., its PLAYSKOOL, TONKA, MILTON BRADLEY, PARKER BROTHERS, TIGER, and WIZARDS OF THE COAST brands and products provide the highest quality and most recognizable play experiences in the world. (C)2006 Hasbro, Inc. All Rights Reserved.

About Marvel Entertainment, Inc.

With a library of over 5,000 characters, Marvel Entertainment, Inc. is one of the world's most prominent character-based entertainment companies. Marvel's operations are focused on utilizing its character franchises in licensing, entertainment, publishing and toys. Areas of emphasis include feature films, DVD/home video, consumer products, video games, action figures and role-playing toys, television and promotions. Rooted in the creative success of over sixty years of comic book publishing, Marvel's strategy is to leverage its character franchises in a growing array of opportunities around the world. More information about Marvel can be found at www.marvel.com.

About Spider-Man Merchandising, LP

Spider-Man Merchandising, LP is the limited partnership comprised of Marvel Entertainment, Inc. and Sony Pictures Consumer Products Inc., which oversees the licensing and merchandising for the Columbia Pictures Spider-Man feature films, and is overseeing the licensing and merchandising for Columbia Pictures Spider-Man(TM) 3 feature film.

Marvel, Spider-Man, Fantastic Four, X-Men, Captain America, and related characters are trademarks of Marvel Characters, Inc. and are used under license. TM & (C) 2006 Marvel Characters, Inc. All rights reserved. Super Hero(es) is a co-owned registered trademark.