Cygnus Business Media Signs International Licensing Agreement with Ringier Trade Publishing; Agreement Builds Foundation for Global Licensing

Business Wire, Feb 7, 2006

MELVILLE, N.Y. -- Cygnus Business Media, a leading diversified business-to-business media company, announced today it has signed an international licensing agreement with Ringier Trade Publishing, Ltd. China. Under the terms of the agreement, Cygnus will license both print and digital rights of the company's Wood Digest and Wood Digest's Finishing titles, for use in Ringier's International Woodworking News for China publication. Ringier and Cygnus will also assist each other through reciprocal advertising efforts allowing the respective domestic and international clients of both firms to participate in expanded media programs in the core magazines and newly licensed Chinese version.

"This international alliance is a solid foundation for Cygnus to reach global publishing partners interested in industry-specific content from our more than 60 titles," says Charlie Lillis, director of content licensing for Cygnus Business Media. "With award-winning stories and features that reach 15 major markets, we see existing opportunities available in nearly all continents."

Ringier Trade Publishing Ltd. is the Hong Kong-based subsidiary of Ringier, AG, the Swiss multimedia communications group founded in Zurich in 1831. Ringier Trade in China publishes over 22 specialized industry publications for China in simplified Chinese. It also hosts over 20 industry conferences each year with emphasis on the manufacturing and processing sectors.

Cygnus Business Media publishes over 60 trade magazines and 60 websites and portals serving 15 major markets - Agriculture & Food, Aviation & Transportation, Building & Home Products, Construction Equipment, Fire Rescue & EMS, Industrial & Manufacturing Equipment and Supplies, Jewelry, Landscape & Grounds Maintenance, Law Enforcement, Photography & Imaging, Printing, Security, Sporting Goods & Recreation, Technology, and Vending Equipment & Services.

"With China as the world's major furniture producer/exporter, not to mention its booming domestic economy, we are excited to be working with Cygnus on these titles," says Mike Hay, general manager of Ringier Trade Publishing. "To be able to combine high quality international content with our own editorial material to local manufactures offers significant opportunities."

Cygnus Business Media reaches nearly 15 million business owners, executives and professionals annually through its portfolio of over 200 media products. Its four distinct divisions - Cygnus Publishing, Cygnus Expositions, Cygnus Interactive and Cygnus Custom Marketing - provide comprehensive, integrated advertising and marketing programs for Cygnus' valued customers and clients. The company's leading business publications, tradeshows, conferences, websites, online products and custom marketing capabilities enhance brand identity, generate sales leads, and build product awareness as they strengthen customer/client relationships. For more information on how Cygnus Business Media can help you achieve your advertising and marketing objectives, visit www.cygnusb2b.com.