Natrol Corporation Key Player in National Cognitive Health Trend

Business Wire, Jan 16, 2006

LOS ANGELES -- Natrol Inc. (NASDAQ:NTOL): According to Time Magazine, "How to Sharpen Your Mind" (January 16, 2006), the topic of cognitive health has entered the national spotlight. With supplements, cognitive exercises and literal gymnasiums for our gray matter, brain health is fast emerging as a primary concern in our information-overloaded society. At the forefront of this trend to promote healthier, faster brains is the Natrol Corporation, a recognized leader in the creation of cognitive nutritional supplements.

Responding to consumers' needs for a safe product that addresses a key area of cognitive health -- mental processing speed -- Natrol embarked on a three-year research-based campaign to bring Natrol(R) brainSpeed(TM), the innovative line of cognitive health supplements, to market. Designed as a unique element in a healthy individual's brain fitness plan, Natrol brainSpeed offers three distinct supplement formulas designed to address three areas of cognitive function: performance, attention and memory.

To further promote brain health, Natrol(R) brainSpeed(TM) offers individuals access to the brainSpeedOmeter(TM) online test. Based upon cognitive testing platforms recognized at major universities, the test represents the first time a nutritional supplement provides an online tool for consumers to set a benchmark for their mental processing speed, and then track their progress on an individualized basis as they take the product.

According to Natrol CEO Elliott Balbert, "Natrol is dedicated to developing nutritional supplements that nourish our minds and bodies. With more than 25 years of experience in the dietary supplement industry, the Natrol Corporation is in a prime position to recognize health requirements and develop innovative new products that respond to those requirements." Added Balbert, "It made perfect sense to create a product line to help people fuel their brains with good nutrition, and contribute to the improvement of their mental performance, attention and memory."

About Natrol(R) brainSpeed(TM)

Each brainSpeed product contains a proprietary core blend of nutrients that has been identified as beneficial for attention, memory, decision-making and other cognitive functions. With this core blend and specific additional ingredients for each brainSpeed(TM) product, Natrol has created a product line that can help cognitive function with regular usage. For more information go to www.brainspeed.com.(a)

About Natrol

Founded in 1980, Natrol, Inc. (NASDAQ:NTOL) is a diversified nutrition company that manufactures and markets premium branded nutritional products, functional teas and sports fitness products under the Natrol(R), Laci Le Beau(R) Tea and Prolab(R) Sports Nutrition labels. Natrol markets more than 200 nutritional products designed to meet a wide range of consumer needs. The products are available at more than 50,000 food, drug, mass market and independent health food stores, catalogs and Internet sites, gyms and specialty stores nationally and in select foreign countries. For more information, visit www.natrol.com.

(a) These statements have not been evaluated by the Food and Drug Administration. These products are not intended to diagnose, treat, cure or prevent any disease.