Introducing Marketsync for Salesforce.com's AppExchange; Design, Execute, and Measure Marketing Programs, On-Demand

Business Wire, Jan 17, 2006

SAN FRANCISCO -- More Than 150 on-Demand Business Applications Now Available for Test Drive and Deployment via The Salesforce.com AppExchange

Marketsync Inc., a high-performance promotional marketing agency, and salesforce.com (NYSE:CRM), the market and technology leader in on-demand customer relationship management (CRM), today announced Marketsync for salesforce.com's AppExchange. Marketsync is an innovative new on-demand service that enables salesforce.com customers and subscribers to touch contacts and leads with real-world marketing materials and to capture the data needed to track marketing ROI.

Built on the AppExchange on-demand platform, Marketsync for AppExchange is immediately available for test drive and deployment at www.appexchange.com, in conjunction with the Salesforce Winter '06 release.

"Marketsync brings traditional marketing tools like promotional products and literature fulfillment to the on-demand world," said Adam Gross, director, product marketing, salesforce.com. "Marketsync for AppExchange enables users to design, execute, and measure their marketing programs right from within their Salesforce deployment."

Customers are using the Marketsync system to deliver marketing materials, promotional products, and day-to-day communications in as little as two clicks. Each Marketsync program is custom-designed to build customer brands through strategically-timed touch points. Marketsync delivers real-time status updates so salespeople can see exactly when activities reached their contacts. By storing a detailed activity history in Salesforce, Marketsync delivers the closed loop between marketing and sales that is needed to calculate Marketing ROI.

"Our sales team enjoys the simplicity and efficiency of Marketsync," said Judd Boone, Senior Marketing Manager at DocuSign, Inc. DocuSign provides an electronic signature service that is also integrated with Salesforce. "The ability to send personalized correspondence and marketing materials from within Salesforce, with real-time delivery notification, empowers us to respond quickly to a prospect's request. Combined with Marketsync, we have the ability to serve our prospects better and close deals much faster than our competition."

"Sales and marketing managers are looking for ways to make marketing programs more effective and trackable and to help salespeople work more efficiently," observed Jeremy Whiteley, CEO of Marketsync, Inc. "AppExchange enables us to deliver the strategy, process automation, and patent-pending technology of Marketsync with no integration or deployment headaches for our clients."

With AppExchange, salesforce.com customers now have access to new applications that bring the benefits of salesforce.com to an entire business, letting them manage and share all of their company information on-demand. Using AppExchange, companies can easily add any number of new on-demand applications to their existing Salesforce deployments, extending their success and making the full power and creativity of the salesforce.com customer, partner and developer community available with just a click.

Marketsync for AppExchange is one of more than 150 applications created by salesforce.com, its customers and partners that are now available on the salesforce.com AppExchange, the world's first on-demand application platform. AppExchange provides unprecedented ease of customization and integration for Salesforce deployments, as well as enabling a whole new generation of on-demand applications that go beyond CRM. Launched today, AppExchange enables all of these on-demand applications to be easily shared, exchanged and installed with one click into any salesforce.com account. AppExchange can be found at www.salesforce.com/appexchange.> About Marketsync

Marketsync, based in Kirkland, Washington, is a full-service marketing agency serving clients nationwide across a broad range of industries. The agency was founded in 1993 and has been offering on-line marketing services since 1998. Today, Marketsync, Inc. offers a full range of marketing products and services including:

--A patent-pending technology platform for outsourced marketing operations

--On-line Company Store and merchandise programs

--Promotional Merchandise programs

--Sales, Incentive, Loyalty, and Safety promotion design and execution

--Custom manufacturing services

Clients include prominent companies such as Accenture, Brooks Sports, drugstore.com, HomeStreet Bank, Microsoft, PEMCO Insurance and Pinnacle Realty Management. Marketsync was included in the launch of salesforce.com's AppExchange in September 2005.

Additional information about Marketsync is available on the agency's website, www.marketsync.com.

About salesforce.com

Salesforce.com is the market and technology leader in on-demand customer relationship management (CRM). The company's Salesforce suite of on-demand applications enables customers to manage and share all of their sales, support, marketing and partner information on-demand. AppExchange, salesforce.com's on-demand platform, allows customers and partners to build powerful new applications quickly and easily, customize and integrate the Salesforce suite to meet their unique business needs, and distribute and sell on-demand apps at www.appexchange.com. Customers can also take advantage of Successforce, salesforce.com's world-class training, support, consulting and best practices offerings.