Legal Insight Media Makes Its TrueView Videos Available on Palm Treo; Enables Law Firms to Convey Their Distinctive Cultures Anytime, Anyplace

Business Wire, Jan 17, 2006

WELLESLEY, Mass. -- Legal Insight(SM) Media, Inc., an interactive marketing services company for law firms, today announced that its TrueView(SM) Web videos, used by premier law firms for recruitment and practice development, can now be installed on Palm(R) Treo(TM) handheld devices. Through first-person testimonials and images of partners, and associates, a TrueView can bring to life the culture, programs and practices that set a law firm apart. Now, the large number of lawyers who use Treos and other handheld devices can easily showcase their firm's personality in any environment or situation. TrueViews can also be installed on handhelds from HP, Dell, Audiovox, Samsung and Siemens.

"We're enabling lawyers to bring their firms with them, wherever they go," says Peter Marx, president of Legal Insight Media. "Over lunch, in a meeting or on the street, a lawyer can now share a compelling testimonial that shows a law student or prospective client what it would feel like to work at or with the firm."

Roberta Montafia, chief marketing officer of Day, Berry & Howard (www.dbh.com) was the first to introduce this dynamic new marketing tool to her firm. Their firm created two TrueViews, one on Women Working Together, the firm's women's initiative, and the other on the firm's commitment to diversity. "Originally we created the TrueViews for our website and we incorporated them into PowerPoint presentations, RFP responses and electronic invitations to clients & prospects," she commented. "Having TrueViews available on Treos opens a whole new world for our partners when they interact with clients and the community face-to-face outside of the office."

"Law firms are fiercely competing not only for clients but for the best and brightest students coming out of the top law schools," commented Silvia Coulter, managing partner of Coulter Consulting. "When clients and students draw up their short list of prospective law firms, they assume these firms have the expertise they need. Increasingly, they are looking for a good fit and a firm with which they share common values."

About Legal Insight Media

Legal Insight Media, Inc., an interactive marketing services company, produces TrueView Web videos to help law firms with their recruiting, practice development and marketing efforts. TrueViews authentically convey a firm's unique character and culture. They can be displayed on the Web, within PowerPoint, in e-mails and on handheld devices. The company is headquartered in Wellesley, MA.

Legal Insight(SM) and TrueView(SM) are service marks of Legal Insight Media, Inc. Palm(R) is a registered service mark and Treo(TM) is a trademark of Palm, Inc. Other companies and products mentioned herein may be trademarks or registered trademarks of their respective companies.