InsideScoop Introduces Customer Connection for Salesforce.com's AppExchange; Customer Connection Enables Customers to Clean, Enrich and Maintain Account Data On-Demand

Business Wire, Jan 17, 2006

SAN FRANCISCO -- More Than 150 On-Demand Business Application Listings Now Available via the Salesforce.com AppExchange

InsideScoop and salesforce.com (NYSE:CRM), the market and technology leader in on-demand customer relationship management (CRM), today announced Customer Connection for salesforce.com's AppExchange as an integrated on-demand CRM data service in the AppExchange directory. Built on the AppExchange on-demand platform, Customer Connection for AppExchange is immediately available for test drive and deployment at www.appexchange.com, in conjunction with the Salesforce Winter '06 release. Customer Connection cleans, enriches and dedupes records on-demand, leveraging integration to a broad aggregation of account and contact data available on the market through D&B, Reuters, and ZoomInfo.

With AppExchange, salesforce.com customers now have access to new applications that bring the benefits of salesforce.com to an entire business, letting them manage and share all of their company information on-demand. Using AppExchange, companies can easily add any number of new on-demand applications to their existing Salesforce deployments, extending their success and making the full power and creativity of the salesforce.com customer, partner and developer community available with just a click.

"Data quality is a strategic partner category for salesforce.com, given the strong correlation to high user adoption and customer satisfaction achieved with our customers," said Adam Gross, director, product marketing, salesforce.com. "We are thrilled InsideScoop has made its showcase Customer Connection product available in the AppExchange."

"We have been very pleased with the integration opportunities afforded by salesforce.com as a development platform," said Greg Campbell, InsideScoop CEO. "We look forward to reaping the rewards of offering our leading Customer Connection solution on AppExchange, so small customers and large customers alike can get the benefits of rapidly deploying a sophisticated data maintenance solution."

Customer Connection for AppExchange enables users to view and save the latest intelligence about their Leads, Accounts, and Contacts directly into Salesforce. Through integration to market leading data providers D&B, Reuters, and ZoomInfo Customer Connection provides company profiles on 100M global companies including financial metrics and corporate hierarchies, and provides management biographies for 27M business decision-makers to help sales personnel be more productive. The product provides administrators and data stewards a solution for consistently maintaining account records against a data standard, deduping new records, custom data mapping such as SIC codes to industry categories, building and maintaining corporate hierarchies, and data analysis reporting to monitor the data quality in Salesforce.

Customer Connection for AppExchange is one of more than 150 application listings created by salesforce.com, its customers and partners that are now available on the salesforce.com AppExchange, the world's first on-demand application platform. AppExchange provides unprecedented ease of customization and integration for Salesforce deployments, as well as enabling a whole new generation of on-demand applications that go beyond CRM. Launched today, AppExchange enables all of these on-demand applications to be easily shared, exchanged and installed with one click into any salesforce.com account. AppExchange can be found at www.salesforce.com/appexchange.> About InsideScoop

InsideScoop is a leading provider of data lifecycle management solutions for Salesforce.com. The data lifecycle cycle begins using Customer Cleanse to cleanse, enrich, append and deduplicate records in Salesforce during an initial Salesforce implementation or while in production. Next, Customer Connection for AppExchange is integrated into the Salesforce.com screens so users view the latest data about their Leads, Accounts, and Contacts with easy means of saving desired data directly into Salesforce.com. Customer Connection covers over 80M million public and private companies globally and their contacts through integration to leading data providers Dun & Bradstreet, Reuters and ZoomInfo. With InsideScoop you can be confident that your client information is consistent and accurate throughout the data lifecycle. For more information about InsideScoop, visit us at www.insidescoop.com or call 650-345-8600.

About salesforce.com

Salesforce.com is the market and technology leader in on-demand customer relationship management (CRM). The company's Salesforce suite of on-demand applications enables customers to manage and share all of their sales, support, marketing and partner information on-demand. AppExchange, salesforce.com's on-demand platform, allows customers and partners to build powerful new applications quickly and easily, customize and integrate the Salesforce suite to meet their unique business needs, and distribute and sell on-demand apps at www.appexchange.com. Customers can also take advantage of Successforce, salesforce.com's world-class training, support, consulting and best practices offerings.