eStara to Present at Frost & Sullivan Executive MindXchange; Click-to-Call Pioneer to Discuss Patent-Pending Cross-Channel Data Passing Technology at 7th Annual Sales & Marketing 2006, West

Business Wire, Jan 17, 2006

RESTON, Va. -- eStara:

Who:   John Piescik, Chief Operating Officer, eStara

What:  The adoption of click to call technology by e-commerce sites
       has brought a lot of attention to voice-enabled online
       transactions. For complex sales, customers prefer to speak
       directly to businesses instead of using self-help tools, FAQs,
       e-mail or live text chat. However, a true click to call
       solution involves much more than just connecting a phone call.

       Leading online sales and marketing organizations are
       harnessing the potential benefits of sophisticated
       cross-channel data passing to improve sales and marketing
       conversions using eStara's Push to Talk.  The ability to
       smoothly transition customers from a Web session to a voice
       channel is one of the largest potential benefits of using a
       click to call solution.  Conventional phone calls cause a very
       disruptive gap in the customer experience, because customers
       are forced to abandon their Web sessions and literally "start
       all over again" with a call center agent. Cross-channel data
       passing ensures a seamless continuity of experience by
       transferring information about the customer and the context of
       their online session directly to the call center at the time
       of call initiation.  The call center software can be
       configured to display this information directly on the agent's
       desktop screen, or it can use the incoming data values to
       trigger lookups into the company's own databases to retrieve
       related details (Customer records, purchase history, billing
       information, etc.)

       E-commerce sites are using click to call solutions with
       cross-channel data passing in order to reach highly valued
       customers, and to increase sales conversions and lower
       incidents of shopping cart abandonment.

       Today, companies in online retail, financial services, travel
       and hospitality, automotive, and other industries are enjoying
       up to 25% reductions in website abandonment and 20% increases
       in online sales conversion rates by engaging in dialogue with
       their customers at critical points in their online experience.

       For more details on this session titled "Save that Sale! Turn
       Browsers into Buyers by Integrating Your Online and Voice
       Channels", visit http://www.frost.com/prod/servlet/cpo/56737692
       to download a brochure.

       This session will cover new approaches to:

       --  Connect with your online customers and prospects at the
           right points to minimize contact center costs while
           maximizing online sales opportunities

       --  Identify eight sure-fire strategies for repelling
           customers and building disloyalty - and how to avoid them

       --  Enable the advantages of proactive conversations with
           customers vs. the traditional reactive solution of
           publishing a telephone number

       --  Bridge the gap between your Web and voice channels and
           provide a more collaborative customer experience by
           equipping your agents with the context of the caller's
           online session and other relevant information

       --  Combine the power of your contact center with your
           website, online advertising, email communications, and
           other online channels to turn more "browsers" into
           "buyers"

When:  Monday, January 23, 2006
       11:00am MST

Where: 7th Annual Sales & Marketing 2006, West:
       A Frost & Sullivan Executive MindXchange
       Pointe Hilton Squaw Peak Resort
       Phoenix, AZ

About eStara:

eStara (www.estara.com) provides the world's most robust and widely deployed "click to call" service, with more than three million users in 113 countries. eStara's IP telephony infrastructure seamlessly transitions consumers, together with the context of their online session, into immediate telephone or PC-based voice contact with the business. The same patented base technology drives eStara's Track the Call(SM), a flexible, scalable call tracking and monitoring service that supports pay-per-call and subscription revenue models with the largest inventory of local phone numbers in the industry.

Founded in 1999, eStara now serves over 350 global enterprises across many industries including directory and on-line publishing, financial services, travel and hospitality, and online retail. Customers include Amazon.com's A9.com, Apple Computer, Continental Airlines, DaimlerChrysler, Dell Financial Services, Hilton Hotels, ThomasNet, Verizon's Superpages.com and Yahoo! UK & Ireland.