Avenue A / Razorfish Creates Innovative Microsite to Promote Digital Printing with Kodak; New Site Introduces Consumers to ''One Kodak Lane'' — An Interactive Home That Inspires Visitors to Get Creative with Digital Photography

Business Wire, Jan 18, 2006

SEATTLE & NEW YORK -- Avenue A | Razorfish, the largest interactive marketing and technology services firm and an operating unit of aQuantive, Inc. (NASDAQ: AQNT), today announced its new microsite work for Kodak's Consumer Digital Imaging Group, http://kodak.com/go/simplypictures. Titled "Simply Pictures," the new microsite inspires consumers with picture projects, gift and party ideas for digital pictures. With monthly updates planned through 2006, the site will continually be refreshed with new ideas to keep consumers engaged.

Featuring an interactive home, "One Kodak Lane" inspires visitors to get creative with their digital pictures. Introduced by the mom of the house, the flash-enabled site takes you through four rooms of the home -- from the kitchen, family room, bedroom and office -- and showcases the vast consumer products and services from Kodak. By demonstrating the creative use of digital pictures in a real home, One Kodak Lane puts a human face on digital photography and creates a compelling reason to print digital pictures.

With millions of digital cameras sold last holiday season, consumers are looking for easy ways to print their digital pictures. Both new digital camera owners and seasoned photographers will find projects and products for all skill levels on the site.

"Avenue A | Razorfish has developed an innovative microsite that portrays how digital pictures bring life into any home," said Scott Auer, Director of Marketing Services for Kodak. "The online experience is an important part of our overall marketing efforts, and we believe One Kodak Lane is a unique experience that provides consumers with easy ideas for doing more with their digital pictures."

Avenue A | Razorfish has worked with Kodak since 2001 on a number of online projects, including many consumer and promotional sites, its Graphic Communications Group, and upcoming work for the site of its Health Group.

"Kodak is a tremendous client for us, as they continue to challenge our technologists, designers and user experience group to put together innovative solutions for their consumer and business audiences," said Bob Lord, president of Avenue A | Razorfish's East region. "Kodak is clearly committed to the online channel as a key communications vehicle for its customers, and they have been a valued partner throughout the entire process."

About Avenue A | Razorfish

Avenue A | Razorfish (www.avenuea-razorfish.com (http://www.avenuea-razorfish.com/) is the largest interactive marketing and technology services firm in the U.S., and an operating unit of Seattle-based aQuantive, Inc. (NASDAQ: AQNT). Avenue A | Razorfish solutions are entrenched in deep technology, rigorous analytics and a rich understanding of customer needs, including award-winning web media & creative, search marketing services, email marketing/eCRM, and world-class creative, design and implementation of customer websites and intranets/extranets. Avenue A | Razorfish operates three regions in the U.S. -- East, West and Central -- with offices located in major markets. In addition, the firm's first international presence was established through the acquisition of U.K.-based full-service interactive agency DNA. Clients include AstraZeneca, Best Buy, Ford Motor Company, Kraft, Microsoft, Nike and Verizon. aQuantive, Inc. and all of its operating units are committed to Internet privacy.

About Eastman Kodak Company

Kodak is the leader in helping people take, share, print, and view images -- for memories, for information, for business, and for entertainment. With sales of $13.5 billion in 2004, the company is committed to a digitally oriented growth strategy focused on four businesses: Digital & Film Imaging Systems -- providing consumers, professionals, and cinematographers with digital and traditional products and services; Health -- supplying the medical and dental professions with traditional and digital imaging and information systems, IT solutions, and services; Graphic Communications -- providing customers with a range of solutions for prepress, traditional and digital printing, document scanning, and multi-vendor IT services; and Display & Components -- supplying original equipment manufacturers with imaging sensors as well as intellectual property and materials for the organic light-emitting diode (OLED) and LCD display industries.

In the company name Avenue A | Razorfish noted in this news release, a pipe symbol appears between Avenue A and Razorfish. This symbol may not appear properly in some systems.