Ultimate Electronics Chosen as One of the First Multi-State Specialty Retailers to Sell World's Largest LCD HDTV; Ultimate Electronics One of Selected Retailers to Sell Sharp's 65-inch AQUOS LC-TV

Business Wire, Jan 24, 2006

THORNTON, Colo. -- Ultimate Electronics, the nation's high-definition TV authority, announces this important partnership with Sharp Electronics Corporation, making Ultimate Electronics one of the first multi-state specialty retailers of the world's largest available liquid crystal television available, Sharp's LC-65D90U AQUOS(R). The 65-inch AQUOS is the flagship of Sharp's line of industry-leading flat-panel TVs and will be available at all Ultimate Electronics stores beginning January 29.

"Our flagship 65-inch AQUOS takes home entertainment to the next level, and Ultimate Electronics has the HDTV selection, knowledge and expertise to help bring the AQUOS experience to consumers," said Bob Scaglione, senior vice president, marketing, Consumer Electronics Group, Sharp Electronics Corporation.

Sharp's 65-inch AQUOS delivers the leading high-definition TV standard image, 1080p (progressive), with a new four-wavelength backlight system that provides enhanced color reproduction for deeper, more vivid reds than previously possible.

"This product demonstrates Ultimate Electronics' commitment to introducing the latest in technology first to our consumers," said Randall Baumberger, president and COO of Ultimate Electronics. "Having the latest and most exciting technology has been the cornerstone of our company for decades. This new Sharp LC-TV is a fantastic way to continue that great tradition."

The LC-65D90U is compatible with the new Digital Cable Ready specifications, so consumers can simply insert a CableCARD from their cable television company and enjoy high-definition TV without the need for an outboard set-top box.(a) The television offers outstanding 1920 x 1080 pixel resolution with a true 16:9 aspect ratio, 176/176 degree viewing angles, an enhanced 800:1 contrast ratio, and Sharp's exclusive Quick Shoot video circuitry which delivers a fast response time of 6ms.

The LC-65D90U includes TV Guide On Screen(R), the free, interactive programming guide that provides control over digital television viewing. The 65-inch AQUOS is complete with a high-end titanium finish and the unit has a detachable stand and bottom speakers that enable a variety of installation options.

The LC-65D90U will be available at all Ultimate Electronics stores for $19,999.95.

About Ultimate Electronics

Ultimate Electronics, a private consumer electronics company, is the leader in home and car entertainment. Based in Colorado for 37 years, the company has 32 superstores in nine states, including Arizona, Colorado, Illinois, Kansas, Minnesota, Missouri, Nevada, New Mexico and Oklahoma. Ultimate Electronics provides the industry's most comprehensive selection of name brand consumer electronics with an emphasis on limited distribution, mid-to-upscale brands. With the industry's leading 60-day price and service guarantee, consumers take home peace of mind with every new purchase -- absolute satisfaction and assurance that customers never pay more is guaranteed. Superstores are complete with multiple home theater and audio demonstration rooms as well as service-driven sales consultants that are knowledgeable and passionate about consumer electronics. To learn more visit www.ultimateelectronics.com.

(a) Cable system must deliver compatible HDTV programming. Consumers should check with their local cable company to determine available HDTV channels.