Small Pet Supply Company Tames Major Retailer's RFID Mandate; Pet Friendly Participates in RFID Mandate at Wal-Mart Request

Business Wire, Jan 27, 2006

GREENSBORO, N.C. & FAIRHOPE, Ala. -- Pet Friendly, a supplier of pet products and services, and IDVelocity, a global leader in RFID infrastructure and process management software, have teamed up to tame the Wal-Mart RFID mandate. Hand chosen by Wal-Mart to participate in the bold mandate because of their size, Pet Friendly now ships RFID tagged products to six distribution centers. The IDVelocity solution allows them to add shipping sites on a graduated schedule as Wal-Mart requirements change.

"Wal-Mart requested we participate in the RFID program for two reasons. One is our size. We're a small company that has eighty-five percent (85%) of our business supplying Wal-Mart," said Charles Weinacker, COO for Pet Friendly. "Second is our performance. In the fourteen (14) years we've been a Wal-Mart supplier we've never missed a ship date. We also have the distinction of being a minority owned business and one of the first in the state of Alabama to RFID-enable their business processes."

Pet Friendly chose the ComplianceNow software solution from IDVelocity due to its ability to immediately meet the retailer's requirements as well as provide a platform for future growth and ROI from RFID.

"We are so much more than compliance," remarked Britt Peace, IDVelocity account manager for Pet Friendly. "Our solution leaves Pet Friendly with a strategy for making RFID-enabled processes a business revolution, not just an increased cost for being a supplier to Wal-Mart."

Mr. Weinacker agrees with the business revolution aspect of RFID and Pet Friendly's new found advantages afforded by the IDVelocity solution. "We're a company with an eye towards tomorrow's economy. We've started looking at how we can streamline incoming inventory from our suppliers using RFID. The IDVelocity solution is a key part of our growth using cost-saving processes."

About Pet Friendly

Since 1992, Pet Friendly has been creating, developing and distributing pet products which are natural, colorful and contribute to better pet health, awareness and knowledge. We are uncompromisingly committed to quality -- in raw materials, in design, in workmanship and in the end product. For more information, visit Pet Friendly's website at www.petfriendly.com.

About IDVelocity

IDVelocity is a global leader in RFID infrastructure and process management software. Our pioneering technology platform, ADC, dramatically reduces the effort to create, deploy, and support fixed and mobile solutions using RFID and all other forms of Auto-ID.

Using the efficiency of Design, Draw, and Deploy techniques, IDVelocity has hundreds of live, in-production implementations with major corporations all around the world producing significant, documented return on investment.

For additional information, visit IDVelocity's website at www.idvelocity.com.