Alternative Technology President Shows Citrix Channel Partners How to Increase Profitability at CITRIX summit06

Business Wire, Jan 27, 2006

ENGLEWOOD, Colo. -- Former Citrix Platinum Partner Bill Botti Shares Insights on Achieving Profitability

Alternative Technology, the leading specialty distributor of Citrix Access Infrastructure and security solutions, today announced that its president and COO, Bill Botti, will present "Increase Your Profitability with Citrix Solutions through Alternative Technology," during CITRIX summit06 at Walt Disney World Orlando on January 31, 2006.

"By leading with Citrix Products and leveraging other Citrix Business Alliance Partners, supported by Alternative Technology's technical services, Citrix Channel Partners can raise their overall gross profit per sales call," said Bill Botti, president and COO, Alternative Technology. "At this session Channel Partners will learn how to take a $100,000.00 Citrix Presentation Server opportunity and increase the margin to over 20% in gross profit through Alternative Technology's programs," added Bill.

"Based on his previous experience as a Citrix Value Added Reseller, Bill understands how to be a successful channel partner," said Al Monserrat, Citrix vice president and general manager for North America. "For over 10 years Alternative Technology has been a valued distributor partner that has helped Citrix grow, educate, support and increase awareness to the reseller channel."

CITRIX summit06 will spotlight the increasing value of partnering with Citrix, including: Citrix investments in enriching partnerships, expanding the product portfolio, building customer demand, improving profit margins, creating new business opportunities and helping business partners sell more of their own products and services.

Citrix Summit is an exclusive, invitation-only global NDA event for Citrix business partners worldwide. This event brings together executives and members of the Access Partner Network to learn how the on-demand access opportunity is bigger and broader but requires that we work together more closely, more effectively and more efficiently to realize its full potential. For more information go to: http://www.citrix.com/English/NE/events/event.asp?eventID=22274.

About Alternative Technology

Alternative Technology is the leading specialty distributor for Value Added Resellers who need products and services targeted at Thin-client/Server-based Computing, Edge Infrastructure, Security, and Wireless markets. Driving the widespread adoption of leading-edge technologies by bridging the gaps between products and services to solve critical business problems, Alternative identifies business issues that are key to our markets and offer multi-vendor solutions that drive demand back through our reseller partners. Alternative Technology, headquartered in Englewood, Colorado, has offices in Ft. Lauderdale, Florida, Carlsbad, California, and Mississauga, Canada. For more information, go to: www.AltTech.com, e-mail: sales@AltTech.com or call toll-free: 800-544-7674 (USA), or 866-240-9991 (Canada).