LingualCare is All Smiles Thanks to Entellium's Hosted CRM; Entellium's Robust Application Helps Company Manage Multi-layer Sales and Service Channel

Business Wire, Jan 30, 2006

SEATTLE -- Entellium (http://www.entellium.com) today announced that LingualCare, the company that has revolutionized the orthodontics industry by creating "invisible" braces, or iBraces, that fit on the "tongue" side (or lingual side) of teeth, has selected Entellium for its Customer Relationship Management (CRM) needs.

LingualCare sells iBraces through a national network of orthodontists, and needed a system to not only track and service its relationship with them, but also their patients. Prior to choosing Entellium, the company had to "grin and bear it" with a mass of spreadsheets. LingualCare selected Entellium over a number of other CRM providers, including Salesforce.com, because of Entellium's rich feature-set, usability and value.

"We needed a product that would scale with our business but would also be cost effective in the early stages," said Lea Nesbitt, the company's founder and CEO. "Entellium had the features we needed and the pricing structure was more suitable for us."

Entellium develops CRM applications that are focused on making the daily lives of sales, service and marketing employees easier, with advanced automation features not found in any other hosted CRM solution. The company's PRO-Activity Release was based on more than 43,000 hours of usability research, with the result being the most user-centric CRM solution on the market today. In addition, Entellium's CRM suite has a lower total cost of ownership than Salesforce.com's Professional and Enterprise Editions.

At LingualCare, as each new order comes in from the field, staff members enter it into Entellium, which notifies account managers that an order has been received. The clinical support staff will also be alerted if there are any issues with the order that require LingualCare to call the doctor for clarification. As new doctors are certified, they can easily be assigned to account managers and sales management can ensure that the necessary follow-up has occurred.

"Entellium enables us to use a reliable process for implementing new customer accounts and ensure that we know the status and next steps for new and existing customers," said Nesbitt.

Entellium offers many industry-first automation capabilities for a number of tasks that are still manual in other solutions. For example, Entellium's Report Automator(TM) lets users configure any report so that it is automatically generated and distributed at certain dates and times -- or in specified intervals -- in HTML or Excel format with up-to-the-minute customer data, enabling managers to focus on analyzing the reports, not running them.

"LingualCare has an interesting dynamic in that they need to track and service their sales channel as well as the end-customer," said Natalee Roan, Entellium's Chief Marketing Officer. "We know that in the real world, it's not always a straight line from a company to a customer, so our customizable application supports complex business relationships. Ultimately, the company, the sales channel and the customer all benefit."

Last year was a banner year for Entellium. In August, Entellium received top scores for usability, customer service and price in a head-to-head review by the venerable Network Computing Magazine, which reviewed six top hosted CRM providers. In this review, Entellium's $59 PRO-Activity Release landed in a virtual tie with Salesforce.com's $125 Enterprise Edition. Earlier in the year Entellium received top scores from Forrester Research, a leading analyst firm, in usability and cost in the 2005 Forrester Wave report: Hosted Sales Force Automation(1). Entellium also received a perfect 5.0 score for its free global support which includes live training and 24/7 live chat over the web. In September, the company announced a 5,000 seat deal with Allied Home Mortgage (one of the largest hosted deals ever) and days later received a Market Leader Award from CRM Magazine for its achievements in 2005 as well as its promise for the coming year. In October, the company was honored by analyst group Frost & Sullivan with its annual Customer Service Leadership Award for the CRM provider who best delivers outstanding service.

About Entellium

Founded in 2000, Entellium's suite of CRM solutions has been designed specifically for small and mid-size companies and divisions of large enterprises who want a powerful solution that strikes the right balance between the everyday needs of sales and service representatives and the reporting requirements of management. Entellium has won several industry awards for innovation in usability, and was recently recognized by Forrester Research for top scores in Usability and Cost among leading CRM providers (The Forrester Wave: Hosted Sales Force Automation, Q1 20051). Entellium is headquartered in Seattle, Washington, with a global R&D Center in Malaysia and sales operating worldwide via its partner network. For more information, visit http://www.entellium.com.

About LingualCare

Founded in 2002, Lingualcare(R) is a dental technology and services company with a new approach to orthodontics (straightening teeth) that leverages proprietary technology to offer state of the art orthodontic treatment. Its first product, iBraces(TM), is a new, aesthetically pleasing lingual (tongue-side of the teeth) orthodontic appliance system (braces) for adults and adolescents that provides excellent clinical results and an extremely efficient and comfortable patient experience. The company is headquartered in Dallas, Texas, and serves orthodontic specialists and their patients across North and South America.