DataFlux® Technology Receives SearchCRM's 2005 Data Quality Product of the Year Award; Platform Recognized for Its Ability to Integrate Data Quality Standards and Practices Throughout the Enterprise

Business Wire, Jan 31, 2006

CARY, N.C. -- DataFlux, a leading provider of data quality integration solutions, today announced that TechTarget's SearchCRM.com selected the DataFlux(R) Data Quality Integration Solution as Data Quality Product of the Year in its "2005 CRM Products of the Year" awards. The goal of the award program is to highlight products that readers should evaluate to meet specific CRM challenges.

The DataFlux Data Quality Integration Solution helps companies enhance the visibility and viability of data quality standards and practices throughout the enterprise. DataFlux provides a service-oriented architecture (SOA) that allows business users to build business rules that enforce data standards. Organizations can use these rules to ensure that enterprise data meets business requirements for data quality and corporate standards - helping build a more consistent, accurate and reliable view of customer, product, financial and supplier information.

"It is an honor to be named the 2005 Product of the Year in the data quality category by SearchCRM and its esteemed team of judges," said Tony Fisher, president and general manager of DataFlux. "With the DataFlux Data Quality Integration Solution, we deliver a dynamic, fully integrated platform that allows companies to improve the fundamental quality of corporate information and create a single, unified view of the enterprise. This award validates our efforts - and our customers' successes - in solving data quality challenges."

The winners of the 12 categories were selected from more than 75 products. A team of judges consisting of users, industry experts, analysts and consultants, in conjunction with the SearchCRM.com editorial staff, selected winners based on innovation, performance, ease of integration, ease of use, manageability, functionality and value.

About SearchCRM.com

SearchCRM.com is the Web's most relevant and extensive guide dedicated to customer relationship management (CRM) practitioners and decision makers. CRM is a business process that requires a special combination of customer-centric strategy and technical know-how. Visit SearchCRM.com for original daily news, expert tips, discussion forums, Webcasts and customized research that will help you develop, design and implement CRM initiatives. More information can be found at www.SearchCRM.com.

About DataFlux

DataFlux enables organizations to analyze, improve and control their data through an integrated technology platform. Through its enterprise data quality integration solutions, companies can build a solid information foundation that delivers a unified view of customer, product or supplier data. A wholly owned subsidiary of SAS (www.sas.com), DataFlux helps customers enhance the effectiveness of their data-driven initiatives, including customer data integration (CDI), enterprise resource planning (ERP), legacy data migration and compliance. To learn more about DataFlux, visit www.dataflux.com.

DataFlux and all other DataFlux Corporation LLC product or service names are registered trademarks or trademarks of, or licensed to, DataFlux Corporation LLC in the USA and other countries. (R) indicates USA registration. Copyright (C) 2006 DataFlux Corporation LLC, Cary, NC, USA. All Rights Reserved. Other brand and product names are trademarks of their respective companies.