North American Pharmaceutical Firm Selects C3i to Provide End-to-End CRM Support Services; C3i's Help Desk, Hardware, Training and Systems Integration Services to Benefit Customer's Field Force Using Siebel Sales

Business Wire, Jan 31, 2006

MORRISTOWN, N.J. -- C3i, a leading provider of global CRM support services, today announced that a specialty pharmaceutical company selected C3i to offer end-to-end Siebel Pharma Services to maximize the effectiveness of its field-based professionals.

C3i will upgrade the life sciences customer's CRM application to Siebel 7.8 for its 750 U.S.-based sales force. Following the upgrade, C3i will provide global help desk support, and managed services for Tier II and Tier III technical support.

C3i will also offer workstation engineering, tablet deployment and hardware repair services for new tablet computers. The entire solution includes roll-out training and new hire instruction to ensure end-user adoption of the Siebel Pharma system.

"Pharmaceutical companies rely on their field-based professionals to call-on their prescribing customers to successfully distinguish their products from the competition," said Richard Matlus, research vice president at Gartner. "These organizations also require a support infrastructure that has world-class CRM implementation and support experience that allows them to rapidly use and adopt CRM systems to be productive in the field."

"Over 34,000 pharmaceutical reps currently rely on C3i's high-quality support experience," said Dave Hanaman, chief sales and marketing officer at C3i. "As a North American market leader in pharmaceutical support services, no other organization is as trusted as C3i to implement and support their CRM environment."

C3i offers global and seamlessly integrated operations support from the United States, India and Bulgaria. For more information, please visit C3i's website at www.c3i-inc.com.

About C3i

C3i's unrivaled technology and outsourcing services help organizations dramatically improve customer management effectiveness while lowering the total cost of deploying and supporting a CRM environment. Only C3i provides a complete portfolio of business consulting, systems implementation, technology training, help desk, performance optimization and workstation management services. By combining these end-to-end services in a seamless solution, C3i delivers the best-in-class CRM and business intelligence offerings for mobile professionals supporting global life sciences, medical products, financial services, consumer packaged goods and high tech organizations. C3i has global operations centers in the United States, India and Europe. For more information, please visit C3i's website at www.c3i-inc.com.