Medialink Launches Broadband Direct-to-Consumer Distribution Platform; Content Now Widely Available via Yahoo! Podcasts, Google Video, Satellite Radio, and TV Station Websites

Business Wire, Jan 31, 2006

NEW YORK -- Accelerating its expansion into broadband programming, Medialink Worldwide Incorporated (Nasdaq: MDLK), a global leader in providing news and media services for professional communicators and marketers, today launched a suite of consumer services that delivers client content in multiple formats to the public via the Internet and a host of mobile media-playing devices. By offering direct-to-consumer content, Medialink greatly expands the reach of its traditional analog and digital satellite delivery to broadcasters.

The multimedia assets available on the Medialink network cover a broad range of topics including product launches, new developments in technology and medicine, as well as mergers and acquisitions on behalf of its nearly 3,000 communications clients at corporations, associations and not-for-profit organizations. Medialink's rich media content may now be accessed directly by the public via domestic and international video and audio podcasts on Web directories such as Yahoo! Podcasts, searchable video segments on Google Video, satellite radio, and as streaming media that is syndicated on thousands of popular websites and specially distributed to top market local television station websites nationwide.

"Today's multi-screen world creates breathtaking opportunities for professional communicators to instantly and easily share vivid images and sounds of a new car launch, a film premiere or a business leader's insight directly with consumers," stated Laurence Moskowitz, president, chief executive officer and chairman of Medialink. "It is a very exciting era for Medialink, as we establish the editorial and production standards that empower our public relations and marketing clients to exploit modern technologies to tell their stories. Clients benefit from Medialink's expertise in conveying news about products or issues in the brief, visually-evocative and informative model we have perfected over 19 years, which is the ideal format for this new generation of direct media and peer-to-peer communication."

"With broadband use achieving critical mass, Medialink now augments its offering to help our clients in PR, corporate communications and marketing extend their reach and increase their return-on-investment, while addressing the anticipated growth in consumer demand for high-quality multimedia content," said Larry Thomas, chief operating officer of Medialink. "Through Medialink's suite of broadcast and broadband distribution services, communications professionals can more fully leverage the value of their video, audio, print or images to achieve high-impact results with their target audiences in newsrooms, board rooms or living rooms."

A video podcast featuring Tiger Woods that is currently available on the Medialink digital network is an example of the multimedia assets that can now be accessed directly by consumers. The segment was produced for Medialink's client, General Motors (NYSE: GM), in support of a new promotion for its Buick brand. To view a video podcast of this story, please copy and paste the following URL into your podcasting application: http://podcaster.medialink.com/default.asp?Tiger

About Medialink:

Medialink is a global leader in providing unique news and marketing media strategies and solutions that enable corporations and organizations to inform and educate their target audiences with maximum impact on television, radio, print, and the Internet. The Company offers creative services and multimedia distribution programs including video and audio news and short-form programming, press release newswire distribution, and photography production and digital distribution. Through its subsidiaries, Medialink also provides Teletrax(TM), a global television tracking and media asset management service to help clients determine return on investment from their programming and advertising efforts. Based in New York, Medialink has offices in major cities throughout the United States and an international hub in London. For additional investor and financial information, please visit the Investor Relations section of the Company's Web site (www.medialink.com).

With the exception of the historical information contained in the release, the matters described herein contain certain "forward-looking statements" that are made pursuant to the Safe Harbor provisions of the Private Securities Litigation Reform Act of 1995. Forward-looking statements in this release are not promises or guarantees and are subject to risks and uncertainties that could cause our actual results to differ materially from those anticipated. These statements are based on management's current expectations and are naturally subject to uncertainty and changes in circumstances. We caution you not to place undue reliance upon any such forward-looking statements, which speak only as of the date made. Actual results may vary materially from those expressed or implied by the statements herein. Such statements may relate, among other things, to our ability to respond to economic changes and improve operational efficiency, the benefits of our products to be realized by our customers, or our plans, objectives, and expected financial and operating results. Forward-looking statements may also include, without limitation, any statement relating to future events, conditions or circumstances or using words such as: will, believe, anticipate, expect, could, may, estimate, project, plan, predict, intend or similar expressions that involve risk or uncertainty. These risks and uncertainties include, among other things: our recent history of losses; our ability to achieve or maintain profitability; potential regulatory action; worldwide economic weakness; geopolitical conditions and continued threats of terrorism; the receptiveness of the media to our services; changes in our marketplace that could limit or reduce the perceived value of our services to our clients; our ability to develop new products and services that keep pace with technology; our ability to develop and maintain successful relationships with critical vendors; future acquisitions or divestitures, which may adversely affect our operations and financial results; and increased competition, which may have an adverse effect on pricing, revenues, gross margins and our customer base. More detailed information about these risk factors is set forth in filings by Medialink Worldwide Incorporated with the Securities and Exchange Commission, including the Company's registration statement, most recent quarterly report on Form 10-Q, most recent annual report on Form 10-K and other publicly available information regarding the Company. Medialink Worldwide Incorporated is under no obligation to (and expressly disclaims any such obligation to) update or alter its forward-looking statements whether as a result of new information, future events or otherwise.