Sendia Teams with Smooth Mobility in Australia and New Zealand; Sendia Partners with Smooth Mobility to Deliver WorkSpace CRM to salesforce.com Customers in Australia and New Zealand

Business Wire, Jan 4, 2006

SANTA MONICA, Calif. -- Sendia Corp., a leading wireless application platform company, announced today that it has entered into a partnership with one of Australia's premier enterprise mobile solutions providers, Smooth Mobility. Under the agreement, Smooth Mobility will recommend, sell and implement Sendia's WorkSpace CRM for Salesforce, a wireless application that enables mobile workers to remotely access and edit salesforce.com CRM data from a handheld device.

The agreement between Sendia and Smooth Mobility marks Sendia's entrance into the Australian and New Zealand markets.

According to Nick Gonios, chief executive officer for Smooth Mobility: "Sendia's WorkSpace CRM is a perfect fit for the types of deployments we typically perform. The Australian and New Zealand markets represent a vast untapped opportunity for mobile data services, and we are pleased to be the first Australian company to implement Sendia's award-winning solution for salesforce.com customers."

Smooth Mobility's expertise lies in developing and implementing custom-tailored wireless strategies and solutions for enterprises. Smooth Mobility is particularly focused on salesforce.com customers seeking to mobile-enable their Salesforce application.

"Smooth Mobility's management team has both the wireless technology expertise and the existing business relationships necessary to make WorkSpace CRM a huge success in the Australian/New Zealand markets," said Mark Bell, vice president of sales and marketing at Sendia. "Smooth Mobility shares our belief in the power of wireless to drive business productivity forward, and we are excited to be working with them."

WorkSpace CRM for Salesforce

WorkSpace CRM for Salesforce is a productivity-enhancing tool that extends salesforce.com CRM to wireless handheld devices such as RIM's BlackBerry, Palm's Treo and Windows Mobile devices in a secure, easy-to-use, reliable handheld solution. Highly customizable, WorkSpace CRM is deployed over-the-air and can be centrally managed from any Web-enabled computer by either the end user or an administrator through Sendia's WorkSpace Console. Additionally, WorkSpace CRM integrates seamlessly with salesforce.com's CRM AppExchange.

Australian and New Zealand customers may purchase the product from Smooth Mobility while United States and Canadian customers may purchase WorkSpace CRM directly from Sendia.

About Smooth Mobility

Founded in 2005, SMOOTH Mobility is a leading provider of enterprise mobility solutions. The company designs, develops and deploys enterprise-quality "business on the move" mobile solutions with a unique focus on the enterprise user experience. SMOOTH Mobility delivers these services through the trade name SMOOTH.

The company maintains offices in Sydney, Australia. Please visit the company's Internet site at www.smoothmobility.com.

About Sendia

Sendia Corp. develops and markets software that extends existing enterprise applications to wireless handheld devices such as the RIM BlackBerry(R) Wireless Handheld(TM), Palm Treo(TM) and Windows Mobile devices. Sendia's mission is to make wireless work flawlessly for the business user. The company's Wireless WorkSpace technology extends the core functionality of virtually any business application to the handheld device. Sendia's advanced mobile application server, centralized management system, and device-side smart-client enable rapid development, deployment and management of secure wireless applications fully integrated into business back office systems.

Sendia is focused on driving user adoption together with enterprise application vendors and by building strong partnerships with leading vendors such as salesforce.com. Available in hosted and on-premises editions, Sendia-powered applications are fast, easy to use, and reliable wireless solutions that customers trust to get the job done.

To learn more, visit www.sendia.com. With Sendia, wireless works.

Sendia is a registered trademark of Sendia Corp., Santa Monica. Other names used may be trademarks of their respective owners.