Uniden Partners with Playboy, The Palms Hotel & Casino and Ford to Launch Sponsorship of Grand American Rolex Sports Car Series; Uniden, The Palms and Playboy to Host Events Featuring Playmates Surrounding the Grand Am Rolex Sports Car Series

Business Wire, Jan 5, 2006

LAS VEGAS -- Uniden America Corporation, a leading manufacturer of wireless consumer electronics, today announced a partnership with Playboy and The Palms Hotel to co-sponsor a Grand American Rolex Sports Car Series racing team for 2006 at the Consumer Electronics Show (CES), January 5-8, 2006, at the Las Vegas Convention Center, booth #12044 in the Central Hall. Uniden and Playboy will introduce a co-branded racecar, drivers and team transporter, as well as host a number of events featuring Grand Am drivers and Playboy Playmate spokesmodels.

Uniden and Playboy branding will appear on the racecar, team transporter, all support vehicles and team uniforms. The team drivers will be Memo Gidley, Michael McDowell, with Andretti-Green IndyCar driver Bryan Herta joining them for the season premiere Rolex 24 Hours of Daytona. The Grand Am Series will feature more than a dozen televised or tape-delayed races per season appearing on the Speed Channel. Throughout the length of the partnership, Uniden and Playboy will host 10 driver appearances. Additionally, Playboy Playmate spokesmodels will be on site at each race event to host promotional activities.

"Partnering with Playboy to take part in the Grand Am Rolex Series will provide Uniden a unique industry opportunity to build brand visibility," said Larry Johannes, Senior Director of Marketing for Uniden America Corporation. "The Rolex Sports Car Series is the upper echelon in sports car racing and this partnership complements our branding efforts in this market."

About Uniden

Uniden America Corporation, the North American subsidiary of Japan-based Uniden Corporation, manufactures and markets wireless consumer electronic products including cordless telephones, business telecommunications systems, VOIP telephones, Bearcat(R) scanners, FRS/GMRS radios, marine radios, CB radios, and other wireless personal communications products. Based in Fort Worth, Texas, Uniden sells its products through dealers and distributors throughout North, Central and South America.