Samsung Electronics Shines a New Light on LCD - Unveils World's First 82'' LCD TV with LED Backlight

Business Wire, Jan 5, 2006

LAS VEGAS -- Samsung Electronics Co., Ltd., the leading producer of televisions worldwide, today unveils an 82" LCD TV with LED backlight - the world's largest of its kind - here at CES 2006. This new model offers dramatically improved performance and viewing angle while decreasing thickness and power usage.

The 82" LCD TV with LED backlight (model LN-S8297DE) enlarges the color reproduction area by more than 33 percent compared to conventional LCD TVs. Dynamic Contrast technology, Samsung's proprietary contrast enhancement technology, allows for a high contrast ratio of 7000:1. In addition, the LN-S8297DE is a next-generation, environment-friendly product that does not use mercury.

This new model provides TV viewers with a clear view from virtually every viewing angle, solving a long-running problem with LCD screens. At the same time, it is thinner and consumes less power than other conventional LCD TVs with LED backlight. Moreover, Samsung's exclusive LCD TV circuit technology eliminates the need for a cooling fan, which can pull dust into the TV and create noise.

"Samsung's LCD leadership goes beyond our ability to offer the world's largest display panels - we constantly strive to improve every aspect of the home entertainment experience," said Sang-heung Shin, VP of Marketing for Samsung's Visual Display division. "This advanced LCD technology with LED backlight improves viewing angle and color reproduction area, while simultaneously decreasing thickness and power usage. These innovations will help Samsung to strengthen its position as a leader in digital TVs."

Providing the highest visual quality, Samsung's 82" LCD TV with LED backlight supports full HD (1920x1080p) is equipped with Samsung's DNIe chip, which enhances picture quality for the best performance in the industry. This new Samsung LCD TV also has a fast response time of 8ms.

The audio quality of the Samsung 82" LCD TV with LED backlight is unsurpassed. The TV comes with SRS Trusurround XT, reproducing 6.1 channel sound and Dolby Digital.

In addition, the built-in HDMI (High Definition Multimedia Interface) ensures that images and sounds from digital set-top boxes are reproduced without picture quality loss.

Price and availability are not yet determined.

About Samsung Electronics

Samsung Electronics Co., Ltd. is a global leader in semiconductor, telecommunication, digital media and digital convergence technologies with 2004 parent company sales of US$55.2 billion and net income of US$10.3 billion. Employing approximately 113,600 people in over 90 offices in 48 countries, the company consists of five main business units: Digital Appliance Business, Digital Media Business, LCD Business, Semiconductor Business and Telecommunication Network Business. Recognized as one of the fastest growing global brands, Samsung Electronics is a leading producer of digital TVs, memory chips, mobile phones, and TFT-LCDs. For more information, please visit www.samsung.com.