iVOW, Inc. Announces Contract with Pascack Valley Hospital

Business Wire, July 10, 2006

SAN DIEGO -- iVOW, Inc. (NASDAQ:IVOW), a provider of disease management services for the treatment of chronic and morbid obesity, announced today that it has signed an agreement with Pascack Hospital in Westwood, New Jersey. Under the agreement iVOW will provide a comprehensive "Blueprint" for a bariatric services program and its potential for Pascack Valley Hospital.

While financial terms of the agreement were not disclosed, iVOW's "Blueprint" provides clients with operational, marketing and financial recommendations for the client's evaluation.

"We are pleased to be retained by a hospital with Pascack's demographic and commitment to service quality for this consultative engagement. Pascack has a number of bariatric surgeons who are already performing bariatric surgery. We are pleased by the preliminary indications from both the administration and the physicians of their desire to develop a Bariatric Center of Excellence program," said Dr. Michael Owens, iVOW's President and Chief Executive Officer.

About iVOW, Inc.

Our business is focused exclusively on the disease state management of chronic and morbid obesity. We provide program management, healthcare services, operational consulting and clinical training services to employers, payors, physicians and hospitals involved in the medical and surgical treatment of the chronic and morbidly obese. We also provide specialized vitamins to patients who have undergone obesity surgery. Our corporate website is www.ivow.com; information on our nutritional supplements for post-surgical gastric bypass patients may be found on www.vistavitamins.com. iVOW is traded on the NASDAQ Capital Market under the stock symbol IVOW.

About Pascack Valley Hospital

Pascack Valley Hospital is a full-service, 291-bed medical facility, which provides a full range of the most advanced, technically specialized healthcare services available. The Pascack Valley Hospital healthcare team consists of a medical staff of 500 physicians, over 85 percent of whom are Board certified in their specialties, a staff of more than 1,000 skilled health professionals, and a family of some 500 devoted volunteers, all of whom are fully committed to serving each patient in a manner which is consistently efficient, highly professional and genuinely compassionate.

Forward Looking Statements

This news release may contain forward-looking statements concerning the business and products of iVOW, Inc. Actual results may differ materially depending on a number of risk factors which are described in the Company's press releases and periodic filings with the Securities and Exchange Commission. The Company's public filings are available at www.sec.gov. The Company undertakes no obligation to revise or update any forward-looking statements to reflect events or circumstances after the date of this release.