Serious Magic to Launch ''Cow Tipping'' Contest on Tucows.com; 30-Day Contest Invites Shareware Visitors to Submit Tutorial Videos Using New Video Blogging Software

Business Wire, July 11, 2006

FOLSOM, Calif. -- Serious Magic Inc., a leading developer of video communication software has partnered with Tucows Inc. (AMEX:TCX)(TSX:TC), a leading provider of wholesale Internet services and back office solutions, to launch the "Cow Tipping" contest. This contest invites web visitors to create tutorial videos on any software, hardware, or internet product of their choice. These user-generated videos must be created using Serious Magic's Vlog It! software and submitted this year between July 10th and August 10th to be eligible.

The Grand Prize Winner will receive: a Creative Labs Live! Voice web cam, a Creative Labs Video Zen Player, Serious Magic's Visual Communicator Studio, plus a Blogware account from Tucows for one year. Two Runner-Up Winners will receive: a Creative Labs Live! web cam, Serious Magic's Visual Communicator Pro, and a Blogware account from Tucows for one year. Thirty videos will be selected for inclusion on the Tucows website. All entrants with videos selected for inclusion on the Tucows website will receive a Blogware account from Tucows for one year, a free copy of Serious Magic's Vlog It! software, plus a green screen and microphone to make their videos look and sound their best. For more information go to www.VlogIt.com or www.Tucows.com

About Serious Magic & Vlog It!

Serious Magic, Inc. was founded in early 2001 by a team of industry veterans to create the next generation of visual communication tools. Their latest product, Vlog It! is the world's first video blogging program and is faster and easier than video software because there's no editing required. It works seamlessly with all top blogging sites and is now available at www.seriousmagic.com and through resellers nationwide for $49.95.