Right Media Adds Chief Financial Officer John Roberts; Senior Executive Brings Growth Management and Financial Experience to Emerging Leader in Interactive Advertising

Business Wire, July 11, 2006

NEW YORK -- Right Media, creator of the world's first open media exchange for the interactive advertising industry, today announced the addition of John Roberts as chief financial officer. John will focus on developing strategies to support the company's rapid growth. John will report to Right Media CEO Michael Walrath; his appointment rounds out the company's team of advertising, marketing and technology experts.

"John is a proven financial executive who has led companies through public offerings and financial transactions, but who also has an appetite for innovation," said Walrath. "Right Media has a mission to change the interactive advertising industry and we're growing at an exponential pace. John will help us manage that growth and reach our goals."

"Right Media has a vision and a strategy that I found attractive," John added. "Michael and the team are energetic, and that translates into fast-paced customer and product activity. I am excited to be a part of it and to provide additional leadership and support to our growing business."

Prior to Right Media, John Roberts was CFO at Arbinet (NASDAQ: ARBX) where he was instrumental in taking the company public in 2004. Arbinet is the largest electronic marketplace for communications trading. Earlier, John was CFO at Razorfish (NASDAQ: RAZF), a $300 million publicly traded IT consulting firm. His strategies for client development initiatives and mergers & acquisitions drove vast global expansion for the company. He began his career at PricewaterhouseCoopers where he was made a partner in the firm. John graduated from Boston College with a Bachelor of Science degree in Accounting. He is 39 years old and lives in New Jersey with his wife and three children.

About Right Media

Right Media created the world's first open media exchange to bring more efficiency, value and standardization to interactive advertising. The Right Media Exchange includes more than 11,000 advertisers, ad networks and publishers buying and selling digital media through Yield Manager, the company's open, transparent platform. Right Media offers a range of solutions that help these businesses operate more efficiently--from simple exchange access, to white label sales programs, to the RM Ad Network. Founded in 2003, the company is privately funded and based in New York. Visit www.rightmedia.com.