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Latest Bay Area News from KRON Now on WNI LiveLocal™; Now Available Through Sprint Nextel, Bay Area Residents Can Watch KRON 4's Trusted, Local Newscasts Whenever and Wherever

Business Wire, July 11, 2006

SAN FRANCISCO -- Is the flight fogged in? Did the Giants win last night? Those questions, and other important information wanted by San Franciscans, can now be answered. Weathernews (www.weathernews.com), the world's most experienced and trusted provider of mobile weather content, is pleased to announce that KRON 4, the Bay Area's news station, has made its local news content available on WNI LiveLocal(TM). This service is now delivered to Sprint Nextel mobile handsets.

WNI LiveLocal (pronounced "liv" local) is a mobile video application that subscribers download onto their cell phones and use to access content from the WNI Network of 83 local broadcast affiliates, including local video broadcasts of news, weather, sports, traffic, and other information. Unlike existing services that deliver national content and network programming, WNI LiveLocal is the only mobile video application currently providing Bay Area subscribers with on-demand, mobile video access from KRON, right to the palm of their hands.

"We are pleased to announce a new way to view KRON 4's programming," said Pat Patton. "By working with the WNI Network we let our viewers have the power of when and where they get KRON news and information. We hope to continue to offer our viewers new and exciting ways to access the KRON network."

Interested consumers can subscribe to KRON 4's on-demand mobile video updates at kron.livelocal.tv by entering subscriber information. KRON 4's content, and content from 83 local markets, is available for $4.99 a month.

"We are thrilled to be partnered with KRON to make their content available through the WNI LiveLocal application. Now KRON's audience can easily view the day's top stories direct on their cell phones," explains Daniel Scalisi, VP of Media Services for WNI. "KRON is dedicated to delivering new services that will allow their viewers new and exciting ways to access what they have to deliver, all in one easy-to-use service."

About Young Broadcasting

Young Broadcasting owns ten television stations and the national television representation firm, Adam Young Inc. Five stations are affiliated with the ABC Television Network (WKRN-TV - Nashville, TN, WTEN-TV - Albany, NY, WRIC-TV - Richmond, VA, WATE-TV - Knoxville, TN, and WBAY-TV - Green Bay, WI), three are affiliated with the CBS Television Network (WLNS-TV - Lansing, MI, KLFY-TV - Lafayette, LA and KELO-TV - Sioux Falls, SD) and one is affiliated with the NBC Television Network (KWQC-TV - Davenport, IA). KRON-TV - San Francisco, CA is the largest independent station in the U.S. and the only independent VHF station in its market. The Company also operates a separate UPN Network station using its digital broadcast facilities in Sioux Falls, South Dakota.

About Weathernews

Weathernews Americas Inc. is a wholly-owned subsidiary of Weathernews Inc. Based in Japan, Weathernews Inc. is the world's largest, publicly-traded, full-service weather company (TOKYO:4825). A global organization with 37 offices in 14 countries, Weathernews delivers customized, risk communication services to businesses and engaging content to individuals whose lives or livelihoods are affected by the weather. Weathernews serves over 12,000 business customers and 1.5 million wireless subscribers worldwide, in agriculture, aviation, energy, marine, media, offshore oil and retail. For more information, go to www.weathernews.com; for more information about Weathernews' mobile services, go to www.weathernow.com. WNI LiveLocal is a registered trademark of Weathernews Americas Inc.

COPYRIGHT 2006 Business Wire
COPYRIGHT 2008 Gale, Cengage Learning

 

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