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Yahoo! and FIFA Announce Final Traffic Results for FIFAworldcup.com During the 2006 FIFA WORLD CUP; Fans Viewed Over 4.2 Billion Pages and Streamed More Than 138 Million Video Highlights During the Month-Long 2006 FIFA WORLD CUP in Germany™

Business Wire, July 13, 2006

SUNNYVALE, Calif. -- Soccer fans around the world logged on to FIFAworldcup.com, the official Web site of the 2006 FIFA World Cup in Germany(TM), in record numbers to follow the world's most popular sporting event during the past month. FIFAworldcup.com, which is currently available in nine languages, is jointly produced, marketed and hosted by FIFA and Yahoo! Inc. (Nasdaq:YHOO).

Some of the site's most impressive traffic statistics from June 9 - July 9, 2006 include:

--  4.2 Billion Page Views

        FWC.com attracted more than two billion page views in the
        tournament's first two weeks, topping the site's total for the
        entire 2002 tournament less than halfway through the
        competition. By the end of the final match, FWC.com's 2006
        site had more than doubled the page view total from 2002.

    --  More than 138 Million Video Streams

        2006 marks the first year that video highlights of World Cup
        matches have been free on the Web, and fans have taken full
        advantage.

    --  3.5 Million Flickr Photo Pages Viewed

        Via its popular photo-sharing site, Yahoo! enabled fans
        attending World Cup matches to tag pictures and share their
        experiences with friends, family members and other soccer fans
        from around the world.

    --  73 million Page Views on FIFAworldcup.com's Mobile Web
        Destination

        FIFAworldcup.com went mobile for the first time in 2006.
        Millions of fans around the world accessed FIFAworldcup.com on
        mobile devices to follow all the World Cup action.

    --  Over 875,000 Fantasy Sign-Ups

        Fans signed up in record numbers to play free fantasy football
        on FIFAworldcup.com, which features Yahoo! Sports'
        industry-leading fantasy sports platform.

Yahoo!'s FIFA Partnership

In September 2001, Yahoo! and FIFA (Federation Internationale de Football Association), the world governing body of soccer, entered into an exclusive, multi-year, global relationship. Under the terms of the agreement, Yahoo! and FIFA jointly produce, market, and commercially operate the official Web site of the FIFA World Cup(TM). Yahoo! is also one of 15 Official FIFA Partners worldwide.

About Yahoo!

Yahoo! Inc. is a leading global Internet brand and one of the most trafficked Internet destinations worldwide. Yahoo! seeks to provide online products and services essential to users' lives, and offers a full range of tools and marketing solutions for businesses to connect with Internet users around the world. Yahoo! is headquartered in Sunnyvale, California.

Yahoo! and the Yahoo! logo are trademarks and/or registered trademarks of Yahoo! Inc. All other names are trademarks and/or registered trademarks of their respective owners.

COPYRIGHT 2006 Business Wire
COPYRIGHT 2008 Gale, Cengage Learning
 

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