Clearly Canadian Named Official Beverage for Steve Nash Charity Classic Basketball Game; A Sell-out Crowd of 18,000 is Expected to Cheer Local Hero, and Impressive List of NBA Stars, at GM Place, Vancouver Saturday July 22nd at 7:00 pm

Business Wire, July 20, 2006

VANCOUVER, B.C. -- CLEARLY CANADIAN BEVERAGE CORPORATION (OTCBB: CCBEF) is proud to announce it is the "Official Beverage" for the 2nd annual Steve Nash Foundation Charity Classic. The game brings together an unrivalled collection of NBA stars to help two-time NBA MVP Steve Nash celebrate the game he loves, say thank you to his legions of fans in British Columbia and raise funds that will help enable young Canadians to fulfill their potential in life.

Sonia Manson, Marketing Manager for Clearly Canadian stated, "This is a tremendous opportunity for our company to assist Steve Nash as he continues to give back to the community. Additionally, this event provides great exposure for our beverages. Clearly Canadian will be providing refreshment for the NBA stars during the game, our sampling team will be outside the arena during a FanFest festival the afternoon of the game."

About Clearly Canadian

Based in Vancouver, B.C., Clearly Canadian Beverage Corporation markets premium alternative beverages and products, including Clearly Canadian(R) sparkling flavoured water and Clearly Canadian O 2(R) oxygen enhanced water beverage which are distributed in the United States, Canada and various other countries. Since its inception, the Clearly Canadian brand has sold over 90 million cases equating to over 2 billion bottles worldwide. Additional information about Clearly Canadian may be obtained at www.clearly.ca.

Forward Looking Statements

Statements in this news release that are not historical facts are forward-looking statements that are subject to risks and uncertainties. Words such as "expects", "intends", "plans", "may", "could", "should", "anticipates", "likely", "believes", "estimates", "potential", "predicts", "continue" and words of similar import also identify forward-looking statements. Forward-looking statements are based on current facts and analysis and other information that are based on forecasts of future results, estimates of amounts not yet determined and assumptions of management, including, but not limited to, the Company's belief that marketing initiatives, including but not limited, sponsoring events such as the Steve Nash Foundation Charity Classic will assist with consumer exposure of the Company's products and be an asset to Clearly Canadian as the company moves forward on its stated strategic initiatives, including the launching of innovative new products and the leveraging of the brand equity of Clearly Canadian. These assumptions are subject to many risks, and actual results may differ materially from those currently anticipated. These risks include, by way of example and not in limitation, general economic conditions, changing beverage consumption trends of consumers, the Company's ability to generate sufficient cash flows to support general operating activities and capital expansion plans, competition, pricing and availability of raw materials, the Company's ability to maintain the current and future retail listings for its beverage products and to maintain favorable supply, production and distribution arrangements, laws and regulations and changes thereto that may affect the way the Company's products are manufactured, distributed and sold and other factors beyond the reasonable control of the Company. Additional information on factors that may affect the business and financial results of the Company can be found in filings of the Company with the U.S. Securities and Exchange Commission and with the British Columbia and Ontario Securities Commissions.

CLEARLY CANADIAN BEVERAGE CORPORATION is the registered holder of various trademarks, including CLEARLY CANADIAN(R). CLEARLY CANADIAN BEVERAGE CORPORATION, and its wholly owned subsidiaries, produce, distribute and market CLEARLY CANADIAN(R) and CANADIAN O 2(R).