Business Services Industry

SafeNet Provides Digital Rights Management Usage Guidelines; Company Leverages Anti-Piracy and DRM Expertise to Address Key Challenges Facing Online Delivery of Movies, Music, and Television

Business Wire, July 25, 2006

BALTIMORE -- SafeNet, Inc. (NASDAQ:SFNT), setting the standard for information security, today announced the immediate availability of guidelines to assist content owners and distributors in creating compelling digital content service offerings for consumers using Digital Rights Management (DRM) technology. These recommendations offer best practices for DRM usage to ensure the growth of digital distribution services without compromising the flexibility that consumers demand.

"While online delivery of copyrighted content is poised for tremendous growth in the years to come, this growth is heavily dependant on the adoption of secure and easy to use DRM solutions," said Zippy Aima, Analyst, Digital Media Practice, Frost & Sullivan. "Our recent report on mobile DRM highlights consumer concerns around usability issues like consistency, interoperability and transparency. Initiatives like SafeNet's are desperately needed to help address these issues."

Content providers have never been so closely involved with mobile DRM as they currently are with next-generation mobile multimedia services. Participants in the mobile content industry value-chain are looking to enhance their DRM capabilities -both for on-net and off-net delivery of content.

"As a security specialist, SafeNet understands the usability issues that arise in the application of rights management. As an industry leader in anti-piracy and DRM solutions, we are uniquely positioned to understand the concerns of both content owners and content distributors," said Simon Blake-Wilson, managing director of DRM products, SafeNet. "We have developed DRM usage guidelines for the industry because usability is an issue that requires attention from technology providers, content distributors and content owners alike."

SafeNet DRM technology is a complete solution, offering a suite of security products and services to provide ongoing protection for digital content throughout its lifecycle. SafeNet has drawn upon its expertise in both anti-piracy and DRM to develop these DRM usability guidelines.

"With heightened consumer awareness levels, time to market is a critical consideration," said Vikrant Gandhi, Analyst, Mobile Communications, Frost & Sullivan. "Our firm's most recent research on U.S. Mobile DRM markets indicates that partnerships with leading mobile DRM solution providers such as SafeNet add tremendous value from both a technology and ROI perspective for next-generation mobile content market participants."

The DRM usage recommendations provide the following guidance to provide early troubleshooting to content owners and distributors:

--Ensuring that DRM is transparent to legitimate consumers

--Enabling users to understand limits on content usage the DRM system enforces, and thus understand the rights they are purchasing

--Providing customer care capabilities to facilitate, for example, content and license recovery in the event of hard-drive failure

--Delivering an experience consistent with both traditional content usage and content usage provided by other online stores, allowing consumers to become comfortable with online content delivery

The DRM usage recommendations are available for download, free of charge, at the company's website www.safenet-inc.com/drm_usage

About SafeNet, Inc.

SafeNet is a global leader in information security. Founded more than 20 years ago, the company provides complete security utilizing its encryption technologies to protect communications, intellectual property and digital identities, and offers a full spectrum of products including hardware, software, and chips. UBS, Nokia, Fujitsu, Hitachi, Bank of America, Adobe, Cisco Systems, Microsoft, Samsung, Texas Instruments, the U.S. Departments of Defense and Homeland Security, the U.S. Internal Revenue Service and scores of other customers entrust their security needs to SafeNet. For more information, visit www.safenet-inc.com.

"Safe Harbor" Statement under the Private Securities Litigation Reform Act of 1995

The statements contained in this release, which are not historical facts, are forward-looking statements within the meaning of Section 27A of the Securities Act of 1933 and Section 21E of the Securities Exchange Act of 1934. These statements are subject to uncertainties that could cause actual results to differ materially from those set forth in or implied by forward-looking statements. Important factors that could cause actual results to differ materially are included but are not limited to those listed in Eracom technologies AG and SafeNet's periodic reports and registration statements filed with the Securities and Exchange Commission and neither company assumes any obligation to update information concerning its expectations.

Editor's Note: SafeNet is a registered trademark of SafeNet, Inc. All other trademarks are the property of their respective owners.

COPYRIGHT 2006 Business Wire
COPYRIGHT 2008 Gale, Cengage Learning
 

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