Business Services Industry
Mindjet Launches Global Partner Program; Creates Incentives for Partners to Leverage ''Net New'' Sales/Service Opportunities for MindManager Productivity Tool
Business Wire, July 25, 2006
SAN FRANCISCO -- Mindjet Corporation, the leading provider of productivity software for visualizing and managing information, announced today the launch of its new Mindjet Global Partner Program. The program will provide a wide array of specialized marketing, training and support tools that will help partners leverage their professional expertise to develop and grow their Mindjet business. Mindjet continues to grow at a rapid pace as adoption and number of users expands within most Forbes Global 2000 companies. With more than 15,000 new Mindjet(R) MindManager(R) licenses sold per month, Mindjet currently works with partners in 40 countries worldwide.
"Our goal in designing the new program was to create a clear, simple mechanism that engages, motivates and supports our partners' sales and service to customers globally," said Mindjet CEO Scott Raskin. "The program reflects the considerable value we place on our partners, and will help them provide greater value to and better serve their customers, stimulate new sales and grow an incremental revenue stream in both product and services sales."
The new Mindjet Global Partner Program is comprised of three distinct partner categories: Channel Partners, Technology Partners, and Training Partners. Mindjet will roll out the program over the next twelve months, beginning immediately with the Channel Partner category.
The Channel Partner category has two tiers; a "quick start," entry-level Authorized tier and a higher-level Premier tier -- which includes two profiles based on partner business models. Benefits and requirements are tailored to both the level and the partner profile. Program enhancements, which Mindjet will introduce in the coming months, include free web-based sales and product training, free technical support with priority queuing, and a revamped PartnerZone, among other benefits. The entry-level Authorized tier provides access to program benefits that will enable new partners to quickly increase the amount of business they do with Mindjet. The tier also provides a clear migration path for Authorized partners to become either Premier Sales Partners or Premier Sales Solution Partners. (A complete listing of Channel Partner category benefits and requirements is available via http://www.mindjet.com/channel.)
Ingram Micro Inc. (NYSE:IM), the world's largest technology distributor, signed a distribution agreement with Mindjet in March 2006 and offers Mindjet products to solution providers in the United States, Canada and Germany. "We look forward to supporting Mindjet efforts in the channel, and helping make its new Global Partner Program a success for all parties involved," said Jodi Honore, vice president vendor management, software, Ingram Micro U.S. "As part of our comprehensive product offering to VARs and retailers, Mindjet offers a new revenue stream to our customers and allows them to earn more loyalty from their clients through increased business productivity."
The initial focus of the Global Partner Program will be to work with partners to drive MindManager-based solutions for project management, sales and marketing, higher education and the enterprise. Through their sales, professional services and development capabilities, partners will play a critical role in delivering these solutions into the marketplace.
"In a very short amount of time, we have seen consistent and considerable growth in product revenues as a result of our partnership with Mindjet," said Steve Ledbetter, vice president of Academic Superstore, the fastest-growing, education-focused retailer in North America.
John England, CEO of Mindsystems Pty Ltd, an Australia-based consulting firm and VAR specializing in knowledge management and team development, noted that "the new Global Partner Program will, I think, help all Mindjet partners -- existing and potential -- more quickly communicate to their customers the value proposition of this remarkable technology. The results will be a "win-win-win" for customers, partners and Mindjet."
About Mindjet
Mindjet Corporation is the leading provider of productivity software for visualizing and managing information, allowing individuals and teams to more effectively think, plan, and collaborate. Used by the majority of Forbes Global 2000 companies, the Mindjet(R) MindManager(R) product line enables users to visually connect and synthesize ideas and information to improve decision making, shorten business planning processes, and harness the intellectual capital in their organizations. With headquarters in California and operations throughout the world, Mindjet is backed by leading international venture capital firms Investor Growth Capital, Inc. and 3i. More information is available by calling toll-free 1 (877) MINDJET or by visiting http://www.mindjet.com.
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