Purdue University Extends Marketing Partnership With Action Sports Media To Upgrade Football Facility With New In-Stadium Signage; $1.3 million of advanced video displays and signage will help kick off 2007 Boilermaker football season

Business Wire, July 25, 2006

KNOXVILLE, Tenn. -- Action Sports Media, Inc., a leader in the collegiate sports marketing industry, today announced a 10-year marketing partnership extension with Purdue University to run through August 2017. In conjunction with this extension, Action Sports Media will help finance a new state-of-the-art end zone video board and sideline advertising panel for Purdue's football facility, Ross-Ade Stadium, and serve as the exclusive in-stadium marketing provider representing this new equipment. The technology additions, provided by Daktronics, the world's largest supplier of electronic scoreboards, include computer-programmable displays, large-screen video displays and control systems. All new signage will be operational when the Boilermakers kick off their 2007 football season.

The new video boards and signage installations complement the stadium's $70 million renovation completed in 2003. The 62,500-seat Ross-Ade Stadium, regarded among the elite NCAA venues, was built in 1924. The stadium's new video boards and signage will enhance the overall game day experience for the fans, and are the latest in a long line of stadium upgrades, which includes indoor and outdoor club seating, a state-of-the-art sound system, and re-designed and spacious concourse areas.

"Action Sports Media and Purdue University's marketing partnership has provided us with the unique opportunity to work with one of the great athletic programs in the country," said Gordon Whitener, CEO of Action Sports Media. "The goal of extending the Action Sports Media-Purdue partnership is to continue identifying and capitalizing on premier marketing opportunities that generate strong revenue for the university and its athletics program. We strongly believe that the Action Sports Media-Purdue partnership will have ongoing success based on our expertise and Purdue's commitment to continually enhancing the fans' game day experience."

Action Sports Media and Purdue University worked closely with Daktronics to identify technologies that would fit best with Ross-Ade Stadium. The specific inventory to be purchased includes two ProStar(R) Video Displays, measuring 26-feet high by 38-feet wide and 6 1/2-feet high by 71-feet wide, and two sets of LED Delay of Game Clocks. The new video boards will enhance the overall atmosphere at Ross-Ade Stadium and provide fans with video replays, real-time scoring updates and interactive elements, as well as grant ample space for advertising and promotional opportunities.

"Some of the most dramatic moments in college football have unfolded at Ross-Ade Stadium, and we are ensuring its status as a top collegiate athletics venue," said Morgan Burke, Purdue University director of intercollegiate athletics. "Purdue and Action Sports Media have enjoyed a very productive partnership since 1997, and extending this arrangement for another 10 years is great news for our university's loyal fans, supporters and alumni who expect excellence, on and off the field, from Purdue University and its student-athletes."

About Action Sports Media, Inc.

Action Sports Media, Inc., (www.actionsportsmedia.com) provides niche collegiate sports marketing services, specializing in athletic venue media rights. Action Sports Media services its contracts by selling advertising and signage sponsorship rights at various sports venues, and the company has exclusive contracts with premier athletic programs in powerhouse NCAA conferences including the Big East, SEC, Big Ten, Big 12, and Pac 10. The company also markets a software package, Game Ops Commander, that enables scoreboard operators to manage the audio portion of their game-day production; more than 900 groups have licensed Game Ops Commander. Action Sports Media is a privately held company whose principal investor is Parallel Investment Partners, a Dallas-based private equity firm that invests in growing, entrepreneurially led U.S. companies. Parallel (www.parallelip.com) has offices in Dallas and Los Angeles.