Informa Research Services Taps Jambo to Bring Pay-Per-Call Solution to Mortgage Brokers; Pilot Program Is Informa's First Foray into Pay-Per-Call Advertising; Mortgage Brokers Gain Qualified Leads, Wider Advertising Distribution

Business Wire, July 26, 2006

SAN FRANCISCO -- Jambo (www.jambo.com), a leading provider of solutions that effectively connect people by phone to businesses represented in Internet search and traditional media, today announced a pilot program with Informa Research Services, Inc., to incorporate Jambo's pay-per-call and Pay-Per-Call Collect(TM) solutions to connect consumers and mortgage brokers via the telephone.

The announcement was made as more than 2,000 real estate executives and industry followers gathered today to kick off Real Estate Connect SF 2006. The conference provides a forum for leaders in real estate and technology to discuss the future of the industry. The event is being held at The Palace Hotel, July 26-28.

The agreement will enable both companies to expand their advertising distribution into one another's online and offline lead generation vehicles, giving their respective mortgage broker advertisers more sources and more opportunities to find new customers.

Informa advertisers gain access to Jambo's patent-pending intuitive ranking capabilities that identify the brokers most likely to be relevant to a particular consumer. This filtering process provides brokers with highly qualified leads, and consumers with more relevant business listings -- increasing the likelihood that a caller will turn into a customer.

Informa Research Services provides mortgage interest rate information to popular websites like MSNMoney.com and The Motley Fool (www.Fool.com), and to print publications nationwide. Consumers use Informa's data to research rates, search for specific loans and find mortgage brokers.

"Pay-per-call advertising is a natural fit for the mortgage industry," said Richard Rosen, vice president of business development, Jambo. "In fact, it's one of our top three categories, because no matter how the customer finds the broker -- online or through a newspaper ad -- the contact is usually made over the phone. Pay-per-call provides an efficient way to aggregate phone leads for advertisers."

"Mortgage companies have a better chance of closing loans if they can get the prospects on the phone. Although Informa has been able to help convert a high percentage of our Internet leads for our partners, the pay-per-call technology will increase that conversion rate," said Michael Adler, president and managing director, Informa Research Services, Inc. "Jambo's technology also allows us to go after brokers who don't have a large online presence and prefer to transact business over the phone."

Informa is the latest in a series of alliances Jambo has announced over the past several months, including such online search partners as InfoSpace, Inc. (Nasdaq:INSP) and Local.com (Nasdaq:INCX), as well as traditional print publications like the LA Weekly and Urban Pages. Informa joins the Jambo Ad Network (JAN)(TM) -- a network of search engines, portals, directories and online and offline publishers that generate phone leads for advertisers.

Informa Research Services, Inc., is the premier provider of competitive intelligence, market research and mystery shopping services to the financial, telecommunications, business-to-business, industrial, high technology and consumer goods markets.

About Informa Research Services, Inc. (www.informars.com)

Founded in 1983 and headquartered in Calabasas, Calif., Informa Research Services, Inc., provides the financial industry's most extensive array of market research and decision-support information. Conducting daily surveys of the retail, lending and business products offered by more than 10,000 financial organizations nationwide, Informa currently supports the product pricing decisions of more than 3,000 clients, representing all 50 states, and including the top 25 financial institutions. They are the premier provider of fee and feature studies, used to determine the competitiveness of fee-based services, as well as in-depth studies on cash management services, trust products and other specialized services. Informa conducts the finest mystery shopping and market research studies available that deliver accurate and relevant measurements in the areas of employee sales and service, customer satisfaction, closed account research, focus groups, competitive performance and compliance testing. The company's extensive financial product database is a popular source of licensed editorial content for financial portals, websites, newspapers and magazines, attracting major Internet partners, including Yahoo! Finance, Quicken, CNN.com, ABC, MSN, MyFico.com and Edmunds.com.

About Jambo

Los Angeles-based Jambo (www.jambo.com) is the first pay-per-call provider to offer a comprehensive solution for the local space -- making it easy for merchants to acquire new customers, for consumers to find relevant local businesses and for publishers -- both online and offline -- to increase revenues. With its patent-pending Pay-Per-Call Collect(TM) capability, Jambo is the first to enable pay-per-call billing via an advertiser's standard phone bill. Jambo's suite of solutions also includes a sales methodology, called the Embedded Sale, which is delivered as a fully managed sales channel to publishers, and a method for evaluating business listings to ensure value for consumers. Jambo was founded by a team of seasoned telecom professionals, entrepreneurs and technologists.