Google™ Analytics Selects Friedrich Software Resources as a North American Client Service and Support Consultant; Google's and FSR's Strategic Alliance Offers Web Analytics Expertise to U.S. and Canadian Markets

Business Wire, July 26, 2006

HOUSTON -- Google(TM) Analytics, formerly Urchin, recently selected Friedrich Software Resources (FSR), a global software company based in Houston, as a Client Services and Support Consultant for the North American market, announced Jason Senn, Google Analytics partner manager.

FSR's alliance with Google greatly expands the training, advanced support and expert Web analytics consulting services currently available to executives, marketing managers, and Webmasters, according to Senn.

"To gain the highest quality end-user experience, we are tapping first-rate companies, such as Friedrich Software Resources, to help deliver our services, training and analytics. We are lucky to have consultants like FSR representing us," he said.

In addition to offering and servicing Google Analytics, the partnership also allows FSR to continue to provide unparalleled service to Urchin customers, according to Senn.

The combination of Google Analytics' free, hosted Web analytics and Urchin's software allows small- and mid-size business owners to spend financial resources on actual marketing campaigns, as opposed to measurement. That's because Google Analytics has all the features companies expect from enterprise-level Web analytics, including Google's AdWords, which automatically monitors the return on investment (ROI) of paid marketing initiatives without having to import cost data or tag keywords, Senn added.

More specifically, the integration of Google Analytics' Web site metrics can determine how visitors located a Web site, which keywords attract ideal prospects, and how visitors interacted with the Web site. These metrics give Web site owners, advertisers and publishers insights into online behavior that enables marketing campaigns, content and design to successfully deliver measurable ROI. In other words, FSR can help determine what landing pages are most profitable and what pages captivate visitors. Plus, FSR can enable Google Analytics to track non-AdWords initiatives, explained Leslie Friedrich, FSR founder.

"FSR converts sophisticated, customized Web analytics into simple-to-interpret findings that are used to identify from where visitors are geographically located, isolate and correct problem areas, trace transactions and revenue sources, and segment visitors' demographics so that executives, marketers, and Web masters can fine tune sites to achieve targeted, ROI-driven results," Friedrich said.

FSR is a global software sales and marketing services firm offering value-added Web analysis and optimization services. FSR provides technical support for Google Analytics and Urchin Web analytics, as well as Urchin software licenses. For more information, visit http://www.friedrichsoftware.com.