WebTrends Achieves Record Quarter for its Web Analytics Solutions; WebTrends Now Has More Than 4,500 Enterprise-Class Customers with Marquee Accounts in Key Industry Verticals and Dramatic International Growth

Business Wire, July 27, 2006

PORTLAND, Ore. -- WebTrends Inc., the market leader for web analytics and Marketing Performance Management (MPM) solutions, today announced that in Q2 2006 the company achieved its highest quarterly results ever for WebTrends(R) web analytics solutions with bookings growth of 30 percent year over year. Customers selecting WebTrends Analytics(TM) 8 On Demand, the hosted version of the company's flagship solution, fueled most of the growth with year-over-year bookings increasing 78 percent. In addition, tremendous growth in international markets continues to extend WebTrends worldwide market share leadership position with WebTrends EMEA growing 108 percent year over year.

Customer adoption continues to accelerate with the release of WebTrends Marketing Lab(TM), the new product family offering the industry's most comprehensive and customizable online metrics framework to optimize results and create targeted marketing campaigns. WebTrends now has more than 11,000 active customers, including 4,500 enterprise-class customers worldwide.

Recently, Forrester Research cited WebTrends as being a leader "well suited for Global enterprises looking for a single solution" and stated that WebTrends has "the largest enterprise-class customer base of all vendors, with the broadest vertical coverage in the industry" ("WebTrends 7 Rules The Web Analytics Market," Forrester Research, January 2006).

Customers selecting or upgrading to WebTrends latest solution in Q2, include many marquee companies from the most online intensive verticals such as retail, financial services, media, travel and consumer packaged goods, including: Air Europa Lineas Aereas S.A.U., AmSouth Bancorporation, BB&T Corporation, Emap plc., General Mills, Hot Topic Inc., Louis Vuitton Malletier, LUSH Cosmetics, MetLife Inc., National City Corporation, Nestle S.A., OGaming Network, Orbitz, Paradise Poker, PNC Financial Services Group Inc., Rogers Media Inc., Smith and Hawken Ltd., SITE 59, Sportingbet plc., Surfline, The Leisure Pass Group, Ticketmaster, Travel Impressions and TUI UK.

Notable Quarterly Highlights

--IDC has named WebTrends as the worldwide market share leader in web analytics for the eighth consecutive year -- every year since it began tracking the market (IDC, "Worldwide Web Analytics Software Applications, 2006-2010 Forecast and Analysis: 2005 Shares and Current Outlook in the Year of Integration," #201794 (June, 2006)

--Microsoft.com selects WebTrends On Demand as its web analytics standard for integrated reporting (June 5, 2006)

--WebTrends On Demand named Best New Product or Service finalist by The American Business Awards a prestigious national all-encompassing business awards program (May 23, 2006)

--WebTrends broadens financial services leadership with 72% of the top 50 U.S. financial services firms using WebTrends web analytics solutions (May 22, 2006)

--WebTrends named a 2006 Company to Watch by Intelligent Enterprise magazine's Eighth Annual Editors' Choice Awards an award recognizing the most innovative and influential companies in business intelligence service orientation and BPM (May 16, 2006)

--WebTrends earns a DM Review Readership Award for its category-leading product quality and customer satisfaction as determined by a reader survey conducted by The Gantry Group Inc (May 16, 2006)

"We're very excited with the business performance we have seen as we've reached new financial milestones with our continued growth and increasing profitability," said Greg Drew, CEO and president, WebTrends Inc. "Clearly, the market is responding to the investments we've made in new WebTrends Marketing Lab product family and services, and our focus on proving and improving marketing results is driving customer adoption around the world."

About WebTrends Inc.

As the acknowledged global web analytics market leader for more than twelve years, WebTrends is now leading the category into Marketing Performance Management. With an uncompromising focus on delivering the most accurate and actionable metrics, WebTrends enables thousands of web-smart organizations to easily improve campaign performance and web site conversion as well as build stronger relationships with their customers. With WebTrends Marketing Lab, the company stands alone in offering comprehensive, flexible and scalable web analytics as well as sophisticated, on-the-fly data exploration and customer targeting solutions for relationship marketing. Companies such as Microsoft, Ticketmaster, IKEA, Reuters, General Mills, US Bank and more than half of the Fortune and Global 500 rely on WebTrends as their trusted standard, not only for the award-winning technology, but also for a full range of consulting services and unmatched industry expertise across the broadest range of vertical markets. Through software and on demand options and a full range of data collection methods, WebTrends is unique in its ability to meet any analysis objective with leading data integrity, privacy and security best practices. For more information, visit www.WebTrends.com.