NeoMedia Launches Advanced Auto Rejuvenation Product Line in China, Australia, New Zealand, Scandinavia and North America

Business Wire, July 28, 2006

FORT MYERS, Fla. -- NeoMedia Micro Paint Repair, an innovative developer and international supplier of auto rejuvenation products and processes and a business unit of NeoMedia Technologies, Inc. (OTC BB: NEOM), today announced the launch of a new line of advanced polishes designed to reduce the time and improve the quality of the automotive detailing, refinishing process and paint preservation process.

Continuing its strategy to become a total solution provider of auto rejuvenation products and services, NeoMedia now offers Clear Coat Rejuvenation and Headlight Rejuvenator products. Already successfully tested and approved by clients at NeoMedia's facilities in the U.S. and Canada, these new products will be offered to NeoMedia's current and expanding customer base in North America, China, Australia/New Zealand, and Scandinavia.

Clear Coat Rejuvenation

Clear Coat Rejuvenation (CCR) permanently removes most swirl marks and light scratches in vehicles that occurred as a result of car washing, car waxing and everyday wear and tear. The new NeoMedia product is scientifically designed to reflow, smooth and eliminate defects on all types of painted surfaces without the use of abrasives - even the advanced clear coat finishes of today's vehicles. The simple two-step CCR process produces a hard exterior finish and durable shine that brings a like-new look without a complete paint job. The intricate formulation of CCR incorporates (in part) delicate reflow components with diatomaceous properties (cells being connected in easily separable chains). Specially selected lubricating ingredients and polymerized hardening agents combined with reflow components make CCR an excellent exterior, all-purpose rejuvenator.

"We believe the market for Clear Coat Rejuvenation could rival that of Micro Paint Repair," said Paul Grzebielucha, vice president and general manager of NeoMedia Micro Paint Repair. "With such a technologically-advanced product line and speed of application, we anticipate high demand."

Headlight Rejuvenator

Headlight Rejuvenator (HLR) was engineered by NeoMedia to remove the UV degradation, staining and scratches from plastic headlights and taillights, circumventing the need to make replacements of today's costly lights, including daylight running lights, which continually produce heat. When exposed to chemicals common to car washes, the heat combined with these chemicals stain the lenses, leaving them yellowish, cloudy and without protection from further UV light damage. This state reduces the lenses' ability to light the roadway, reducing night vision and presenting a potentially hazardous condition. In as little as 10 minutes, NeoMedia's HLR can restore the lenses to like new condition helping the clarity and safety of driving at night. NeoMedia also offers Optical Brilliance to add UV protection and clarity.

"NeoMedia's RHL is unlike any on the market today," said Mr. Grzebielucha. "It actually removes degradation rather than disguising or covering it. To drivers, the rejuvenation of these lights and the improved vision gained can improve reaction time by as much as two seconds in night driving . . . enough time to possibly save a life.

"We are very selective in adding to our growing line of automotive repair and rejuvenation products and processes," he said. "All new products must be in keeping with our commitment to improve the quality of repairs and reduce the time and cost associated with doing those repairs while ensuring a safe environment for those in the industry. The end result: a happier auto technician and auto owner."

About NeoMedia Micro Paint Repair, Inc.

NeoMedia Micro Paint Repair, Inc. (www.micropaint.net) is an international developer, supplier and trainer to the automotive aftermarket, offering a comprehensive line of technologically advanced automotive rejuvenation and preservation products, processes and systems. NeoMedia Micro Paint Repair focuses on quality, efficiency, innovativeness and environmentally sound products and technologies so that our clients can deliver expert solutions and a positive experience to the automobile owner.

About NeoMedia Technologies, Inc.

NeoMedia Technologies, Inc. (www.neom.com) is a diversified global company offering leading edge, technologically advanced products and solutions to its clients developed out of market-identified needs. From mobile marketing to telecom services to auto rejuvenation, NeoMedia delivers powerful end-to-end solutions for companies and consumers built upon its solid family of patented products and processes, and management experience and expertise.

This press release contains forward-looking statements within the meaning of section 27A of the Securities Act of 1933 and Section 21E of the Securities Exchange Act of 1934. With the exception of historical information contained herein, the matters discussed in this press release involve risk and uncertainties. Actual results could differ materially from those expressed in any forward-looking statement.