Learn How Enterprises Perceive IT Vendor Offerings in Business Intelligence, Security and Mobility

Business Wire, July 28, 2006

DUBLIN, Ireland -- Research and Markets (http://www.researchandmarkets.com/reports/c40019) has announced the addition of "Understanding Perceptions of IT Vendors (Customer Focus)" to their offering.

Enterprises consider a number of criteria when selecting an IT solutions provider. The importance of these criteria varies, with some particularly interesting differences by geography. Our survey of 200 enterprises outlines the most significant vendor selection criteria, and examines perceptions of business intelligence, security and mobility vendors.

Scope of this title:

--Assesses the criteria which enterprises consider to be most important when selecting an IT solutions provider.

--Highlights the criteria where enterprises ratings are geographically most marked, in order to improve market understanding.

--Recommends effective go-to-market approaches in Western European markets and the US.

--Outlines enterprises perceptions of the leaders in the business intelligence, security and mobility markets.

Highlights of this title:

--Enterprise IT decision makers consider a number of criteria to be important when selecting an IT solutions provider. With the exception of a vendors geographical reach and the financing options that it can provide to an enterprise, all of the stated vendor selection criteria are considered to be important.

--Despite price being the most important criterion on average in choosing a vendors solutions, there are some marginal yet significant variations by geography. Spanish and French enterprises are the most attracted to competitively priced solutions, suggesting that vendors should make pricing programs central to their positioning in these markets.

--Although financial stability is generally important in most markets, there are some notable differences: the Nordic markets consider a vendors financial health to be particularly important, while US enterprises display a more relaxed attitude.

Reasons to order your copy:

--Understand the qualities that will resonate most with your target audience in order to improve your sales engagement.

--Gain insight into geographical differences between enterprises in order to tailor your solution positioning.

--Learn how enterprises perceive vendor offerings in business intelligence, security and mobility.

Key Topics Covered Include:

--Enterprises rate vendors on a number of criteria, though differences exist by geography

--Seven out of nine selection criteria are important when choosing an IT solutions provider

--Differences exist by geography in terms of enterprises rating of criteria

--French and Spanish enterprises consider price to be particularly important

--The requirement for geographical reach relates to an economy's openness

--More mature IT markets rate industry-specific expertise highly

--Vendors will need to demonstrate their financial stability in the more conservative markets

--Enterprises have differing perceptions of market leaders across technology markets

--Market fragmentation varies between business intelligence, mobility and security markets

--Strong competition makes it hard for business intelligence vendors to achieve a leadership position

--Vendors with reputations in content and network security have most mindshare in the security space

--Large vendors dominate end user perceptions in enterprise mobility

Summary:

--Understanding selection criteria helps vendors refine their approach to market

For more information visit http://www.researchandmarkets.com/reports/c40019