Unica Announces Settlement and License Agreement with NetRatings, Inc

Business Wire, July 3, 2006

WALTHAM, Mass. -- Unica(R) Corporation (Nasdaq: UNCA), a leading global provider of Enterprise Marketing Management (EMM) solutions, announced that it has reached a settlement and patent license agreement with NetRatings Inc. Both aspects of the agreement relate to technology Unica gained as a result of its acquisition of Sane Solutions on March 22, 2006.

Under the terms of the agreement, NetRatings has agreed to dismiss all legal claims against Unica, and the company has obtained a non-exclusive, world-wide license to certain patents owned by NetRatings in exchange for a one-time fee of $1.5 million.

Yuchun Lee, chief executive officer of Unica Corporation, stated, "We are pleased that we were able to come to a relatively quick agreement with NetRatings, enabling the company to focus 100% on executing our growth strategy and making our customers successful. In addition to being completed on financial terms that we believe are attractive to Unica and our shareholders, the agreement is positive for our customers. Unica customers can make strategic commitments to our Internet marketing suite knowing we remain in full control over the future development of these applications. In addition to being an industry leader in EMM, we believe Unica is the only company capable of delivering an end-to-end, cross-channel marketing solution."

About Unica

Unica Corporation is a leading global provider of EMM software designed to help businesses increase their revenues and improve the efficiency and measurability of their marketing operations. Unica focuses exclusively on the needs of marketing organizations and its Affinium(R) software addresses the principal functions of EMM including marketing and customer analytics, demand generation and marketing resource management. More than 400 companies in a wide range of industries use Unica software to manage the complexities and processes of marketing and to facilitate the operations of a customer-centric business. Unica's customers include ABN AMRO, Capital One, Choice Hotels, Comcast, Lands' End, Nordstrom, Reader's Digest, Scotiabank and Vodafone. Unica has offices across the United States, including its corporate headquarters in Waltham, Massachusetts, as well offices in the United Kingdom, France, Germany, Singapore and India. For more information, call 781-839-8000 or visit http://www.unica.com.

Forward-Looking Statements

Statements in this press release that are not purely historical facts, including statements regarding Unica's beliefs, expectations, intentions or strategies for the future, may be "forward-looking statements" under the Private Securities Litigation Reform Act of 1995. All forward-looking statements involve a number of risks and uncertainties that could cause actual results to differ materially from the plans, intentions and expectations reflected in or suggested by the forward-looking statements. Such risks and uncertainties include, among others, general economic and business conditions; industry capacity; industry trends; competition; changes in business strategy or development plans; project performance; ability to grow successfully the corporate business; and availability of qualified personnel. Risk factors, cautionary statements and other conditions which could cause Unica's actual results to differ from management's current expectations are contained in Unica's filings with the Securities and Exchange Commission. Unica undertakes no obligation to update any forward-looking statement to reflect events or circumstances that may arise after the date of this filing.

Note to Editors: Copyright 2006 Unica Corporation. Unica, the Unica logo, and Affinium are registered trademarks of Unica Corporation. All other product names, service marks, and trademarks mentioned herein are trademarks of their respective owners.