Alltel Wireless Debuts Exclusive Fastap Technology on New LG AX490 Phone; Unique Keypad Design Allows Alltel Wireless Customers to 'Write Away, Right Away'

Business Wire, July 31, 2006

LITTLE ROCK, Ark. -- Alltel Wireless (NYSE: AT), America's largest network, announced today that the innovative Fastap(TM) keypad, created by Digit Wireless, is now available exclusively for its customers on the LG AX490 phone. Available in Alltel retail stores and on shopalltel.com beginning Aug. 3, the LG AX490 is the only phone in the United States to feature this cutting-edge technology.

Designed with simplicity in mind, the Fastap keypad allows for dual levels of functionality by integrating the traditional 12-number keypad with raised buttons for each letter of the alphabet. The Fastap keyboard simplifies virtually every phone function and provides easier and faster access to mobile phone-based applications including Text Messaging, Instant Messaging, Picture and Web Browsing.

Fastap meets the growing needs of Alltel Wireless' customers by providing a groundbreaking technology that allows for quicker and easier data entry and retrieval, while keeping with the traditional phone design. For example, customers who download Alltel's Axcess Instant Messaging application to their LG AX490 now have an affordable, easy, seamless and always-on mobile messaging experience.

"Alltel Wireless strives to provide our customers with the very best in products and services, and we're excited to team with Digit Wireless to debut Fastap technology on the LG AX490 phone," said Frank O'Mara, executive vice president of sales and marketing for Alltel Wireless. "We're delighted to be the only U.S. carrier to launch a phone with Fastap technology, and we know our customers will enjoy the LG AX490's functionality and ease of use on America's largest network."

"We are proud to be able to introduce our technology to Alltel Wireless customers. The Fastap technology introduces an iconic phone design to the U.S. market, one that vastly improves every aspect of the mobile experience," said Mark Connon, CEO, Digit Wireless.

The LG AX490 was designed with the racing enthusiast in mind. Sporting a sleek design based on a race car form, the LG AX490 features Fastap technology as well as special ringtones, games and graphics of Ryan Newman, driver of the Alltel No. 12 Dodge. The LG AX490 also includes Axcess Apps and Axcess Web from Alltel Wireless, allowing users to easily personalize their phones with ringtones, productivity tools and the ability to view Internet content. It also features a multimedia function for viewing and sharing photos quickly and easily right from the phone.

"We are proud to introduce the first Fastap enabled handset with Alltel in the U.S., who is an important CDMA customer for LG," said Jeff Hwang, senior vice president of marketing and product management, LG Electronics MobileComm, U.S.A., Inc. "Text messaging is an increasingly popular handset feature for consumers today and at LG we are focused on bringing new and innovative wireless solutions such as Fastap devices to the market that enhances the overall user experience in a fun and intuitive way. The LG AX490 offers the best of everything for the user who is looking for a sleek but highly functional wireless phone."

The AX490 is available from Alltel for $59.99 after a $40 mail-in rebate. This discounted price is available to new customers on two-year service agreements as well as to existing eligible customers on qualifying rate plans.

About LG Electronics, Inc.

LG Electronics, Inc., (KSE: 06657.KS) is the leader in consumer electronics and mobile communications. The company has more than 72,000 employees working in 77 subsidiaries and marketing units around the world. LG Electronics is the world's largest producer of CDMA handsets, optical storage devices, residential air conditioners and home theater system. With total revenue of more than USD 35 billion (consolidated USD 45 billion), LG Electronics is comprised of four business units: Mobile Communications, Digital Appliance, Digital Display and Digital Media.

LG Electronics' goal worldwide is to create and enable the intelligent networking of digital products that will make consumers' lives better than ever.

About LG Electronics Mobile Communications Company

LG Electronics Mobile Communications Company is the world's leading manufacturer of WCDMA (UMTS), CDMA. The company provides a total range of wireless solutions, and is rapidly establishing a global presence as it cultivates international market share in 3G handsets. For more information please visit www.lgusa.com.

About Alltel

Alltel is owner and operator of the nation's largest wireless network with more than 10 million wireless customers.