New Marketing Measurement Tool Available from KDPaine & Partners; FYIDashboard™ Integrates Public Relations Measurement with Metrics for Other Marketing and Communications Efforts

Business Wire, July 31, 2006

DURHAM, N.H. -- KDPaine & Partners today announced a new marketing measurement tool that helps communications professionals integrate the metrics for their various communications programs into one desktop dashboard. It can be customized to include any measure of success the client defines. Typical configurations include comparing internal and external communications results, correlating media relations results with web site traffic or clicks, or tracking metrics from social networking sites, community relations, events and sponsorships. It is based on the proven technology behind KDPaine & Partners popular DIY Dashboard application.

"FYIDashboard(TM) is a natural evolution of the success of the DIYDashboard(TM)," explained KDPaine & Partners CEO Katie Delahaye Paine. "With the growth of marketing mix modeling, and the growing importance of social networking, it was natural to create a tool where all your results could be displayed in one place."

FYIDashboard starts with a "Dashboard Development" session that helps the client identify and prioritize the specific cross-departmental measures of success. Out of that session comes a draft set of metrics which the client then approves. Once approved, the specific, customized entry modules are then created by KDPaine & Partners programmers. Once complete, KDPaine & Partners works with the client to train the appropriate personnel on how to update the information and generate the requisite charts and graphs that make up the Dashboard. Alternatively, KDPaine & Partners can provide data entry services as well as analysts to ensure a complete and on time dashboard report.

All charts generated in FYIDashboard are interactive, so the client can click on any bar or pie on the chart to view the underlying data. That data can include a link to the article, blog posting or email. Pricing for FYIDashboard starts around $17,500. The client can then chose from a variety of data entry, reading, coding, analysis and reporting option depending on his or her budget.

KDPaine & Partners is a New Hampshire based consultancy that provides plans, products and services that help PR and Marketing professionals measure their success and make better, more informed decisions for their organizations. For more information about KDPaine & Partners, go to http://www.measuresofsuccess.com/?source=kdp1unopt.