Unica Positioned in the Visionaries Quadrant in Analyst Firm's ''Magic Quadrant'' for Enterprise Marketing Management

Business Wire, July 5, 2006

WALTHAM, Mass. -- Unica(R) Corporation (Nasdaq:UNCA), a global provider of Enterprise Marketing Management (EMM) solutions, today announced the company has been positioned in the "Visionaries" quadrant of Gartner, Inc.'s "Magic Quadrant for Enterprise Marketing Management, 2Q06."(1) According to Gartner, Inc., "Enterprise marketing management (EMM) provides a platform for the entire marketing department, including all roles, functions and processes." Gartner defines visionaries as vendors who "have a clear vision of market direction and are focused on preparing for that, but they can still improve in terms of optimizing service and delivery."

Commenting further on the market, the report states, "We see emerging interest in creating a platform for EMM that supports integrated marketing processes across a variety of marketing roles and functions. For organizations that have already invested significantly in a variety of marketing technologies, this may involve first consolidating and integrating applications. Those that have not automated their marketing functions tend to begin the process of evaluation from a broader vision and expect a larger set of capabilities from one vendor, including a service-oriented platform with highly configurable role-based applications."

"We are honored to be among the vendors placed in Gartner's first Enterprise Marketing Management Magic Quadrant," said Yuchun Lee, Unica CEO. "Gartner's coverage of EMM indicates a growing interest in investing in software and solutions to enhance the efficiency, effectiveness and accountability of the marketing function. Increasingly, companies are recognizing the value and measurable impact of high-performance marketing and are making strategic investments to support their marketing teams."

In recent months, Unica has strengthened its market position and solution offerings with two acquisitions adding enterprise Web analytics, sophisticated event-detection, and bolstering lead and sales referral management. Supporting the company's growth, Unica's second quarter announcements included the opening of a new office in Spain and significant client wins in the business-to-consumer and business-to-business markets.

For this report, Gartner placed vendors in a specific quadrant based on their ability to execute in areas such as customer data mining, campaign management, marketing resource management, architecture flexibility and usability. Other criteria included companies' completeness of vision extending strategies to areas such as marketing, sales and business. In further describing the inclusion and exclusion criteria for the Magic Quadrant of Enterprise Marketing Management, Gartner noted that "because of the immaturity of users and vendor offerings in the market, there are no leaders in this market."

To read the complete Magic Quadrant for Enterprise Marketing Management, please visit the Unica site at http://www.unica.com/library/analysts (requires registration).

(1)Gartner Research "Magic Quadrant for Enterprise Marketing Management" by K. Collins, A. Sarner and G. Herschel. June 26, 2006.

About the Magic Quadrant

The Magic Quadrant is copyrighted June 26, 2006 by Gartner, Inc. and is reused with permission. The Magic Quadrant is a graphical representation of a marketplace at and for a specific time period. It depicts Gartner's analysis of how certain vendors measure against criteria for that marketplace, as defined by Gartner. Gartner does not endorse any vendor, product or service depicted in the Magic Quadrant, and does not advise technology users to select only those vendors placed in the "Leaders" quadrant. The Magic Quadrant is intended solely as a research tool, and is not meant to be a specific guide to action. Gartner disclaims all warranties, express or implied, with respect to this research, including any warranties of merchantability or fitness for a particular purpose.

About Unica

Unica(R) Corporation is a leading global provider of EMM software designed to help businesses increase their revenues and improve the efficiency and measurability of their marketing operations. Unica focuses exclusively on the needs of marketing organizations and its Affinium(R) software addresses the principal functions of EMM including marketing and customer analytics, demand generation and marketing resource management. More than 400 companies in a wide range of industries use Unica software to manage the complexities and processes of marketing and to facilitate the operations of a customer-centric business. Unica's customers include ABN AMRO, Capital One, Choice Hotels, Comcast, Lands' End, Nordstrom, Reader's Digest, Scotiabank and Vodafone. Unica has offices across the United States, including its corporate headquarters in Waltham, Massachusetts, as well offices in the United Kingdom, France, Germany, Singapore and India. For more information, call 781-839-8000 or visit www.unica.com.

Note to editors: Copyright 2006 Unica Corporation. Unica and Affinium are registered trademarks of Unica Corporation. All other product names, service marks, and trademarks mentioned herein are trademarks of their respective owners.